Author Archives: link2city.com

How can Remarketing benefit my business?

Remarketing is a powerful internet marketing technique that allows you to stay connected with your target audience, even after they leave your site. By presenting your ads to visitors even as they browse other websites, you are gaining brand exposure and becoming more recognizable to your target audience, raising trust and making them more likely to purchase from you. Remarketing also allows you to appeal visitors who didn’t convert, re-engage visitors with abandoned shopping carts or reach customers within a certain time period after they completed a purchase.

Google AdWords allows advertisers to remarket through their platform by creating remarketing lists with a set of rules. You can targeted all website visitors or you can target visitors who came to a specific page on your website or completed a specific action. Then Google will trigger your ads to show to the same visitors on websites across the Google Display Network.

Facebook remarketing works similar to Google AdWords remarketing, but rather than showing your ads across websites within the Display Network, your ads are shown on Facebook. The concept is the same: someone visits your site or interacts with your brand, they’re tagged with a code you implement to track them, and then while they’re scrolling through their Facebook feed your ad pops up to remind them what they’re missing.

Call Link2city today to schedule an evaluation of your current Marketing efforts.

Fake WordPress Plugin Opens Sites to Criminals

A fake WordPress plugin is trending, targeting one of the world’s largest open-source applications in order to allow back-door access to a host of websites.

Dubbed WP-Base-SEO, the plugin is a forgery of a legitimate search engine optimization plugin, called WordPress SEO Tools, according to SiteLock, the firm that originally uncovered the threat. At first glance, the file appears to be legitimate, because it uses native WordPress hook functionality. A closer look, though, reveals its malicious intent in the form of a base64 encoded PHP eval request.

Eval is a PHP function that executes arbitrary PHP code. It is commonly used for malicious purposes and php.net recommends against using it, SiteLock noted. Here, it’s attached as an “action” to the header of the website’s theme. WordPress defines actions as the hooks that the WordPress core launches at specific points during execution, or when specific events occur. Plugins can specify that one or more of its PHP functions are executed at these points, using the Action API. And that means that remote attackers now have back-door access, and can force the site to do their bidding.

“Some versions include an additional hook that runs after each page load as well, which means that anytime the theme is loaded in a browser, the request is initialized,” SiteLock noted. It added that researchers have observed that multiple sites have been infected by the malware, but an internet search of the plugin name revealed no information, suggesting that it may be flying under the radar of other malware scanners.

WordPress site administrators should perform a malware scan, as well as update the WordPress core, all themes and plugins to their latest versions. It is also crucial to use strong passwords and reputable plugins.

If you are unsure of what plugins you have installed, call Link2city today so that we can check your site.

Think about this scenario…

You’re a author about to release your next book which has been advertised on media channels and across the web for weeks in advance. Your Publisher notifies you that your new book is fresh off the press and available for purchase. You’ve been updating your website for a coordinated promotional campaign. You point your browser to your website to double check the information, and instead of seeing your homepage, your screen displays this:

Whether you’re an author, a retailer or a professional practitioner, this is not good. The above warning is having the exact opposite effect you’ve worked so hard to create. The viewer (your prospective customer/client) is like the weary medieval traveler who comes upon a village entrance that is marked by a sign warning of leprosy among the village inhabitants. Regardless of how tired you are, you push on to the next village. And so will your prospects.

Even more nefarious is the ever burgeoning appearance of ransomware, where the hackers demand payment (often under the guise of future protection) to “release” your PC from the infection.

Consequences of Hacked Websites

A hacked website will likely result in one (if not both) of the following consequences:

Your Web Host May Take Action

Your web host may have taken your site offline having received reports from visitors or from warnings from their own internal software that your site has been compromised.

With many shared web hosting accounts, it is common practice for the host to suspend your entire account until all the malicious files are removed. This means hundreds of your (or your clients) sites will be down at the web hosts’ discretion. Having a clean backup of your site is imperative for situations like these.

Your SEO May Take A Hit

Search engines may either remove your site from search results if it is notified that your site has been hacked. In some cases the site may still be listed, but will be flagged with a message saying that “This site may be hacked” or “This site may harm your computer”. When you click through to the website using Chrome, the browser will provide one of the warnings above. User’s using a different browser may receive no warning or a different warning error, which is why the warning is also included in the search results.

In either scenario, your business or enterprise has lost trust with prospective customers. Their immediate search to find another provider may create a new lasting relationship with that new provider all because your website fell victim to a malicious third party activities.

To avoid this, call Link2city today and schedule a free evaluation.

A Progressive Web Application is a web application which takes advantage of mobile web browser features and can be added to your home screen so it behaves just like a native application. Unlike traditional applications, progressive web apps are a hybrid of regular web pages (or websites) and a mobile application. This new application model attempts to combine features offered by most modern browsers with the benefits of mobile experience.

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One of the strengths of a web app is that it enables you to improve engagement by reducing the number of clicks required to re-engage the user between landing on your website and engaging with your app. By having the user “install” your web app by adding it to their home screen, they can continue engaging with your website. When they close down the web browser, the phone will show them where the web app is installed, bringing you back to their awareness.

To create a Progressive Web Application contact Link2City today!