Category Archives: Local Internet Marketing

Your customers are everywhere – in different locations, on different devices, and consuming different types of content. As you bolster your SEO strategy with the most up-to-date tactics, you’ll need to address that elephant in the room: local search.

But before we offer up our best local SEO tips, first and foremost…

What is local SEO?

Local SEO is the art and science of ranking well in local search results.

Nearly half of the searches on Google are for local products and services, according to GO-Globe. Today, fifty percent of brands leverage location data to target their customers, and 85 to 95 percent of consumer engagement happens through location assets like local listings and local pages, Search Engine Land reports.

What does this mean for your business?

Your local search marketing game had better be good.

8 Essential Local SEO Tips

Research shows that 18% of local smartphone searches resulted in a purchase within a day. So it’s time you start snatching up spots in SERPs for local searches around your products and solutions. Here are some local SEO tips and best practices you can implement today.

Local SEO Tip 1: Get listed on Google My Business.

It all starts with Google My Business. Local searchers are primarily looking for a business’s address and location, and this free tool enables you to put your NAP (name, address and phone number) and other business information (such as hours and directions) on Google Search and Maps.

 

Make sure your profile is complete and keep it up-to-date. Once you get verified through Google (they’ll either call or send you a letter), you can get basic data regarding how people are finding you and where they’re coming from. From there you can use that info to inform your local search strategy going forward.

Local SEO Tip 2: Use Google Posts in your Google My Business account.

In June, Google launched Google Posts in every GMB account. Now, businesses can post updates about deals, local offerings, and upcoming events through their Google My Business account. These posts appear directly in the SERP, providing businesses a unique opportunity to communicate with their customers before they’ve even navigated to your site.

For more information on how to create and utilize Google Posts, check out our guide.

Local SEO Tip 3: Update your NAP and make them consistent across all channels.

It’s not enough to stay on top of your Google My Business listing — you need to make sure your contact and location information is updated and consistent across your website, social media pages, review sites and directory listings.

Local SEO Tip 4: Use schema markup.

Schema markup is a specific code you add to your HTML to improve the way your page is represented in search results. The code helps Google recognize certain elements of your page and tells them what the content on your page means and having it can boost your rankings and improve click-thru rates.

local seo tips
There are a number of DIY guides to implementing schema markup; here’s a good one from Kissmetrics.

Local SEO Tip 5: Optimize your URL, tags & content.

Your URL, title tags, headers, meta descriptions, and content should include your city or region and the target keyword of the page they describe. This tells Google what geographical location the page is relevant to and what content is on the page — and it helps them index your page accordingly.

Local SEO Tip 6: Engage in (smart, natural & relevant) local link building

Having a strong link profile is vital to performing well in search, and entire businesses (some with good link-building practices and some bad) have been built on securing such links.

This tactic is a marathon, not a sprint, and beware anyone who says they can nab you a bunch of fast links. Still, it’s an important part of a solid local SEO strategy, and you can build a decent link profile yourself.

 

Local SEO Tip 7: Get on relevant review sites.

Ninety percent of people in a Zendesk survey said their buying decisions were influenced by online reviews, and Moz estimates that online reviews make up 10 percent of how Google decides to rank your page. This makes your presence on the major review sites critical.

local seo tips

Review sites you should consider being on include:

  • Yelp
  • Yellow Pages
  • White Pages
  • Foursquare
  • Google+ Local
  • TripAdvisor
  • Angie’s List
  • Urbanspoon
  • Yahoo Local

Local SEO Tip 8: Track rankings for local searches.

Use marketing technology to track rankings changes for local searches. You’ll want to track ranking, search volume, device, result type, and whether your preferred URL is the top-ranked result for searches in each geographic location that’s relevant to your business.

local seo tips

Plus, create page segments and keyword categories so you can sift through your data and isolate any ranking or performance drops or spikes so you can spot issues, opportunities, and seasonal changes. Keep an eye on your striking distance opportunities — pages that are ranking just below the fold or high on page two for optimization opportunities that will make the most impact.

Now that you’re equipped to tackle local search marketing, what are you waiting for? Go local

Source: Conductor ” 8 Essential SEO Tips for a Killer Local Search Strategy”

The most recent email app from the Gmail team, the Google launched Inbox touted the app’s ability to act almost like an assistant. Google is now making the app more like an aide than ever after a year.

A new feature called “Smart Reply” is what the company will be rolling out soon which uses artificial intelligence to suggest replies for your messages. According to the company, the feature will be coming to Inbox’s iOS and Android apps later this week.

A predictive text in keyboard apps is what the Smart Reply feature works a bit like, except that it predicts phrases you’re most likely to use when replying to messages. Basing on the message, the feature will show up to three short sentences and how people have responded to similar emails in the past.

Software engineer Bálint Miklós writes, “For those emails that only need a quick response, it can take care of the thinking and save precious time spent typing. And for those emails that require a bit more thought, it gives you a jump start so you can respond right away.”

Miklós, explains that the feature took quite a bit of engineering to get it working behind the scenes. In order to surface relevant responses in realtime, it makes use of machine learning techniques. Smart Replies should improve over time as people use the feature more as with other tools that use natural language technology. When they first began testing it, Miklós notes that, a commonly suggested reply was “I love you,” which is probably not appropriate for most work-related correspondence. (He promises that reply suggestions have been tweaked to be more Safe From Work.)

Privacy of course, is another very important factor in working with email. Miklós stressed that they adhere to the same rigorous user privacy standards that they’ve always held in the development of Smart Reply – in other words, no humans are reading your email. Basically, researchers have to get machine learning to work on a data set that they themselves cannot read, which is like trying to solve a puzzle with your eyes closed.

How much of an impact the feature will have on Inbox and how people respond to email, is something that is still too early to tell, however it offers an enticing look into how Google is using artificial intelligence to make some of the most ordinary tasks we do on a daily basis — like answering emails — a little easier.

The star icon for “Favorites” was replaced by a heart icon on Twitter last Tuesday. 2006 is when the star icon made its debut however, now will be referred to as “Likes.”

Akarshan Kumar, a Twitter product manager, wrote in a blog post announcing the change saying, “We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers.”

Kumar added, “You might like a lot of things, but not everything can be your favorite. The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones. The heart is more expressive, enabling you to convey a range of emotions and easily connect with people. And in our tests, we found that people loved it.”

Twitter realizes that alienating its longtime users is a business risk, as it acknowledged in its S-1 filing to become a public company in 2013. Nevertheless the conception of the “like” feature — which has already been panned by journalists, other longtime users and at least one actual Twitter employee — suggests the company is appealing to the masses at the cost of the people who made the platform into a global nervous system for information exchange.

Even though the addition of Like button doesn’t change the core functionality and probably will not, drive power users away, it will pose a particular dilemma for journalists.

For example, let’s say there’s breaking news about a nuclear power plant explosion. Tweets revolving around the topic are something the members of the media will want to bookmark, perhaps as a way of saving or curating them. However, now they will be forced to Like the tweets instead. It’s easy to see how this could be a little dicey especially when considering news coming out of war zones or stories of abuse or natural disaster abuse.

Users have pioneered many of the best features on Twitter over the years — from the #hashtag to the retweet — and later adopted into the product by the company itself. However, Facebook popularized the like button, while on the other hand, Instagram used the heart icon as a core feature. Twitter is swiping conventions from other platforms, rather than adapting user-driven innovations by adopting both concepts.

A company will not sink or be saved by turning Favorites into likes. However, it does suggest that Twitter executives still aren’t interacting with the people who use it most or use the product that much themselves.

The search features of a popular social network site are being updated to make posts easier to find. The update is beginning to roll out to Facebook’s website and iOS and Android apps now, the company says.

Facebook users will see three major improvements in search once it hits live. This includes the personalized search suggestions which has the ability to search posts shared publicly or by friends and the ability to search for what people are saying about specific topics.

In the previous iteration, entering a search term would turn up results for pages, people, groups, events, apps or trending topics. This was quite useful and handy if you were searching for something specific — a fan page perhaps, for your favorite TV show, — however, it becomes less helpful if you were trying to search for more general info, like a discussion of the latest episode or fan theory.

With the new updates and changes, Facebook will surface personalized suggestions to help you find exactly what you’re looking for when you begin a search.

Popular and trending topics will also be highlighted in the search, to make it easier to follow topics in real-time. Furthermore, you now have the power to see individual Facebook posts as they are now surfaced in search results. For instance, a search for your favorite TV show may surface posts from friends who have also shared their thoughts on the latest episode.

In the same way you can use search to have an overview on what others are saying about popular topics and viral posts. Tom Stocky, the company’s VP of Search wrote in a statement saying, “When a link gets shared widely on Facebook, it often anchors an interesting public conversation.”

“Now there’s a new way to quickly dive into that discussion. With one tap, you can find public posts about a link, see popular quotes and phrases mentioned in these posts, and check out an aggregate overview of sentiment.”

The search results will respect your existing privacy settings and won’t show anything that wasn’t already available to friends and this is what Facebook noted. With that being said, it can’t hurt to revisit your current settings, or perhaps change who can see posts you’ve previously shared since the new search features will make your posts a lot easier for others to find. It is good to hear that Facebook is listening to fan and user feedback with their updates.