Category Archives: Miami SEO Service


Small website optimization is extremely tricky, especially on a limited budget. But that’s why you should actually double your marketing efforts. You need to promote your website, attract traffic, and slowly build your way to the top (where the magic really starts to happen).

Here’s how to simply and effectively promote a small website and help your SEO efforts go further with a content strategy, social media marketing, link building, and PPC marketing.

Content Strategy

The following process will help you craft a detailed content strategy and produce content that matters.

Be Smart & Realistic

If your site is small and drives no traffic, you must have plenty of content and a solid content plan. High-quality articles, infographics, videos, and e-books should become a cornerstone of your growth strategy.

You can’t be everything to everyone, though. Be realistic when you set your content goals.

If you want to drive traffic, you need some content. If you can only post one single, high-quality article a week, then do so.

Your goal is to put something useful and powerful, something that can help people resolve their problems and soothe their pain points. Don’t break your back trying to produce tons of low-quality content that nobody needs.

Analyze Your Competitors

Analyzing what your competitors do (or don’t do) can help identify sweet spots for your content in the same niche. Some tools you can use to gain many content insights:

  • SimilarWeb
  • Ahrefs
  • Majestic SEO
  • BuzzSumo
  • Klout

If you lack funds to purchase the subscriptions of the listed tools, consider using SimilarWeb and Ahrefs. You can use SimilarWeb for free pretty efficiently to sift out your competitors by traffic and distribution channels. Ahrefs will help when researching top content and content ideas. It is worth trying even if you are working with little to no resources and have to choose one tool to purchase.

Once you find the perfect role model for your site’s content, don’t just copy its strategy. Rather than parroting what everyone else is doing, you want to find your own unique content approach. Eventually, this will make optimizing your small website much easier.

Figure Out What People Really Want

Getting the inside scoop on your competition is important. But if you want to scale your business, you should do everything you can to know your audience. To do this, you have to answer two questions that may appear simple, but really are quite tricky to answer:

  1. What do I offer to my target audience?Think long and hard about the first question. Ask your employees, colleagues, and even friends and relatives to help.
  2. What does my target audience search for?You will need to go over search suggestions on Google, Quora, and Yelp. Sites like Medium can also provide insight into how your users think and what they are looking for.

Answer these two questions and you will never have problems getting your point across to your prospects. You’ll also never fall short of ideas when generating content.

Just Write It!

Once you have a list of ideas on the table, you have to dedicate a chunk of your time and resources to content production. For many, the actual production of content can often be difficult and tedious, but this is a critical step to move your content strategy forward.

High-quality content depends on many factors and everyone has their own way of creating content. While there is no one-size-fits-all formula, here are some basic things you should keep in mind:

  • Create deep, well-researched content.
  • Write down every idea you come across.
  • Don’t edit while you write; leave editing for later.
  • Produce content that is at least 800 words.
  • Prioritize user intent, not keywords.
  • Research long-tail keywords.
  • Come up with a headline that sparks curiosity and provides value.
  • Add compelling visuals to your text content.
  • Stick to a regular schedule (create a content calendar).
  • Don’t forget to share your content.

With this simple framework in mind, you can come to grips with content generation. Practice makes perfect.

You’ll inevitably face different challenges and might not see the results of your content strategy right away, but don’t let this discourage you. Content pays off in the long run.

Social Media Marketing

Once your site is optimized and your content is published, it’s time to share it. While this step doesn’t deal with SEO directly, sharing your content, and nurturing a loyal following on social media are keys to drive traffic, improve engagement, and increase conversions.

Simply sharing your blog posts on Facebook and Twitter isn’t a terribly effective strategy, especially if you own (or promote) a small company. So how do you build a solid base of brand advocates?

Analyze Your Target Audience

To nurture a following, you need to know who you want to target. Failure to do so can spell death for your online efforts. To nurture a following, you need to connect with your audience on an emotional level.

To research your target audience, access Google Analytics’ Audience feature. Make sure you look through every tab but pay specific attention to the Demographics and Interests tabs.

This will give you a clear picture of who your prospects are then you can figure out how to appeal to them.

Build Trust and Authority

Trust and authority are absolutely key to your success. If people neither trust you nor view you as an authority in the industry, why would they visit your site or “like” your Facebook page?

Here are some ways to establish yourself as a credible site:

  • Create and share high-quality content consistently.
  • Develop your own voice and mission (be different).
  • Tell stories about your brand, be useful, and solve problems.
  • Give away great content for free.

These are your pillars to building trust and authority. For additional methods to try, I recommend looking here.

Share on Select Social Networks

Most digital marketers and small business owners fall into the trap of targeting the mainstream social channels like Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Snapchat all at once. This is a huge mistake, especially if you lack the budget.

Start by targeting one social network. Then replicate your strategy on other platforms later.

Start with Facebook. Pretty much everybody uses it. Share educational and entertaining content (e.g., links to blog posts, GIFs, memes, videos).

Also, allocate a portion of your marketing budget to boost your Facebook posts. This way you not only increase post reach but also target your demographic more specifically.

After Facebook, Twitter is your next logical step. Again, don’t just share the same content on your Twitter feed. To get on the radar of your target demographic, post and retweet great content, follow influencers, and press as many red hearts as possible. You have to hustle on Twitter to get noticed.

Tip: If your brand includes plenty of visuals (like in fashion or beauty), it makes sense to target Instagram and Pinterest. But make sure you share high-quality pictures. Posting subpar content won’t work here and can actually hurt your marketing efforts and brand perception.

Select Smaller Social Media Platforms to Target

On top of major social networks, I strongly advise targeting Quora and Medium as well.

Quora can work miracles setting you up as an authority in the industry. Write useful answers to relevant questions and you will quickly build a solid base of followers. Then, start placing links that point to your content and a steady stream of prospects will visit your site.

If your digital marketing and SEO strategies are mostly content-focused, establishing a separate Medium publication can boost your business authority. It can help you refine and reinforce your message while pushing out more natural, conversational content.

Build Links to Blog Posts & Landing Pages

While your main focus may be on your brand following and on-page elements, don’t forget to dedicate some of your precious time to off-page, too. For an established, large corporation, off-page optimization is typically already taken care of because:

  • Off-page routines are partially covered by content and SMM strategies.
  • High-quality content is the best way to attract links naturally.
  • Google is all about natural link building.

But as a smaller company with a limited budget, you will have to give your backlinks a nudge and take time nurturing your off-page factors. Here are a few easy ways to strengthen your backlinks:

  • Register your site in directories and listings.
  • Reach out to pitch media, bloggers, and influencers.
  • Write guest posts.
  • Promote scholarships (.edu and .gov backlinks).

All of this will slowly start building links to your site. Just remember that you’re not aiming for quantity here — be picky because the most helpful links come from relevant and trustworthy resources.

PPC Campaign

This one is optional, so I won’t go into too much detail here. If you lack the budget or don’t have previous experience running a cost-efficient pay-per-click campaign (or any campaigns whatsoever), you may want to wait on launching a PPC strategy. A poorly executed campaign can eat up your budget and return zero results.

If you feel confident in your abilities to launch a PPC campaign, here are 11 things you need to do:

  • Define your goal before you start.
  • Determine your budget.
  • Identify relevant keywords.
  • Analyze these keywords to sift out negative ones.
  • Bid on selected keywords.
  • Use one keyword per ad to maximize your chances.
  • Write catchy headlines for your ads.
  • Include informative copy that appeals to your audience.
  • Target ads to landing pages that align with the ad’s intent.
  • Analyze and monitor your ad performance.
  • Enhance the ads and change bids when necessary.

Conclusion

You don’t need a huge site or massive budget to start driving decent amounts of convertible traffic to your website. Anyone can get things off the ground and slowly make their way to the top.

Putting SEO strategies on the back burner because your site is small is detrimental. SEO helps you attract consumers.

If you feel that doing anything on a small budget or without any budget at all is impossible, don’t worry! While it certainly won’t be easy, it is doable.

The most important thing is to maintain an open mind and be receptive to learning from mistakes as you launch your small website optimization strategy. With plenty of practice and a bit of due diligence, you can optimize your site to be on par with the best of the best.

As seen on searchenginejournal.com

data

Is your website performing at its best?
How quickly does the page load?
Is it sluggish?

Your website’s performance is one of the key factors in ensuring that the visitors are having a good experience with your site. Whether you run a high traffic WordPress installation, a small blog, or a Magento Storefront you should optimize the site’s backend to run as efficiently as possible as every millisecond literally makes a difference.

At Google, they created an experiment to replicate the slowness that accompanies a website or webpage with a bad page load speed. From the user perspective it doesn’t matter much whether the results are returned slowly or the ability of their browser to process those results is slow. In effect, you wouldn’t know that it is your browser that is slow and not the webpage, but it creates the same effect as you would if you were on a webpage that loads slowly.

By dropping the load speed from 100 milliseconds to 600 milliseconds, there was a decrease in the number of searches by 0.2% to 0.6%, results averaged over four to six weeks. You might be tempted to question the significance of these results. It was also discovered that those exposed to a 200 millisecond delay performed 0.22% less searches in the first three weeks and 0.36% less searches in the second three-week period. And with a 400 millisecond delay, the same results followed a decrease of 0.44% and 0.76% in the first and second three week periods. As you can imagine such an impact in the number of searches performed is huge given the scale of Google web search.

Call (305) 259-7776 today to schedule your Website Optimization!

The search features of a popular social network site are being updated to make posts easier to find. The update is beginning to roll out to Facebook’s website and iOS and Android apps now, the company says.

Facebook users will see three major improvements in search once it hits live. This includes the personalized search suggestions which has the ability to search posts shared publicly or by friends and the ability to search for what people are saying about specific topics.

In the previous iteration, entering a search term would turn up results for pages, people, groups, events, apps or trending topics. This was quite useful and handy if you were searching for something specific — a fan page perhaps, for your favorite TV show, — however, it becomes less helpful if you were trying to search for more general info, like a discussion of the latest episode or fan theory.

With the new updates and changes, Facebook will surface personalized suggestions to help you find exactly what you’re looking for when you begin a search.

Popular and trending topics will also be highlighted in the search, to make it easier to follow topics in real-time. Furthermore, you now have the power to see individual Facebook posts as they are now surfaced in search results. For instance, a search for your favorite TV show may surface posts from friends who have also shared their thoughts on the latest episode.

In the same way you can use search to have an overview on what others are saying about popular topics and viral posts. Tom Stocky, the company’s VP of Search wrote in a statement saying, “When a link gets shared widely on Facebook, it often anchors an interesting public conversation.”

“Now there’s a new way to quickly dive into that discussion. With one tap, you can find public posts about a link, see popular quotes and phrases mentioned in these posts, and check out an aggregate overview of sentiment.”

The search results will respect your existing privacy settings and won’t show anything that wasn’t already available to friends and this is what Facebook noted. With that being said, it can’t hurt to revisit your current settings, or perhaps change who can see posts you’ve previously shared since the new search features will make your posts a lot easier for others to find. It is good to hear that Facebook is listening to fan and user feedback with their updates.

Social media has become one of the most sought after service over the past few years. It is an effective way to express one’s opinion and share it with their friends. This is the reason why it is used by millions of online users on a regular day to day basis. Twitter for example, is an online social networking service that enables users to send and read short 140-character messages called “tweets”. This makes it easy to share your thoughts to the online community in short bursts without making it a hassle to read.

For active twitter users, they may already be quite familiar on how to use this social media platform. This includes sharing or retweeting a particular tweet. However, most of them are not aware with its integrated keyboard shortcut features. Listed below are simple keyboard shortcuts will make become a twitter pro

There are a number of simple shortcuts that will come in handy if you use the microblogging site on desktop. For example, hitting the “n” key will open up a box where you can compose a new tweet; then hold down Command + Enter to send out that tweet. Other actions include pressing the “f” key for favorite, “r” for reply, “t” for retweeting, “m” for direct messaging, “u” to mute a particular user and “b” to block a user.

Pressing the “enter” key will open tweet details, while pressing “c” will close all open tweets, the “o” button is used to expand photo, while the “/” key will open up search. A combination of “cmd + enter” sends a tweet.

For navigation, the “?” key for this menu and “j” for see the next tweet. Pressing “k” will get you back to the previous tweet. Pressing “space” for page down and “.” is used to load new tweets.

To check timeline, a combination of “g+h” leads you back at home, “g+n” for notifications, “g+r” for mentions, “g+p” for profile, “g+f” for favorites, “g+l” for lists, “g+m” for messages, “g+s” for settings, “g+u” to go to user.

These are some of the simple keyboard shortcuts that you can use to make tweeting effortless and simple while also make you look like a pro. Be sure to try some of these keyboard shortcuts outs on your next few tweets. You can also share this information with your online friends or you can tweet it through them. Start tweeting today!