Category Archives: Miami SEO

Your customers are everywhere – in different locations, on different devices, and consuming different types of content. As you bolster your SEO strategy with the most up-to-date tactics, you’ll need to address that elephant in the room: local search.

But before we offer up our best local SEO tips, first and foremost…

What is local SEO?

Local SEO is the art and science of ranking well in local search results.

Nearly half of the searches on Google are for local products and services, according to GO-Globe. Today, fifty percent of brands leverage location data to target their customers, and 85 to 95 percent of consumer engagement happens through location assets like local listings and local pages, Search Engine Land reports.

What does this mean for your business?

Your local search marketing game had better be good.

8 Essential Local SEO Tips

Research shows that 18% of local smartphone searches resulted in a purchase within a day. So it’s time you start snatching up spots in SERPs for local searches around your products and solutions. Here are some local SEO tips and best practices you can implement today.

Local SEO Tip 1: Get listed on Google My Business.

It all starts with Google My Business. Local searchers are primarily looking for a business’s address and location, and this free tool enables you to put your NAP (name, address and phone number) and other business information (such as hours and directions) on Google Search and Maps.

 

Make sure your profile is complete and keep it up-to-date. Once you get verified through Google (they’ll either call or send you a letter), you can get basic data regarding how people are finding you and where they’re coming from. From there you can use that info to inform your local search strategy going forward.

Local SEO Tip 2: Use Google Posts in your Google My Business account.

In June, Google launched Google Posts in every GMB account. Now, businesses can post updates about deals, local offerings, and upcoming events through their Google My Business account. These posts appear directly in the SERP, providing businesses a unique opportunity to communicate with their customers before they’ve even navigated to your site.

For more information on how to create and utilize Google Posts, check out our guide.

Local SEO Tip 3: Update your NAP and make them consistent across all channels.

It’s not enough to stay on top of your Google My Business listing — you need to make sure your contact and location information is updated and consistent across your website, social media pages, review sites and directory listings.

Local SEO Tip 4: Use schema markup.

Schema markup is a specific code you add to your HTML to improve the way your page is represented in search results. The code helps Google recognize certain elements of your page and tells them what the content on your page means and having it can boost your rankings and improve click-thru rates.

local seo tips
There are a number of DIY guides to implementing schema markup; here’s a good one from Kissmetrics.

Local SEO Tip 5: Optimize your URL, tags & content.

Your URL, title tags, headers, meta descriptions, and content should include your city or region and the target keyword of the page they describe. This tells Google what geographical location the page is relevant to and what content is on the page — and it helps them index your page accordingly.

Local SEO Tip 6: Engage in (smart, natural & relevant) local link building

Having a strong link profile is vital to performing well in search, and entire businesses (some with good link-building practices and some bad) have been built on securing such links.

This tactic is a marathon, not a sprint, and beware anyone who says they can nab you a bunch of fast links. Still, it’s an important part of a solid local SEO strategy, and you can build a decent link profile yourself.

 

Local SEO Tip 7: Get on relevant review sites.

Ninety percent of people in a Zendesk survey said their buying decisions were influenced by online reviews, and Moz estimates that online reviews make up 10 percent of how Google decides to rank your page. This makes your presence on the major review sites critical.

local seo tips

Review sites you should consider being on include:

  • Yelp
  • Yellow Pages
  • White Pages
  • Foursquare
  • Google+ Local
  • TripAdvisor
  • Angie’s List
  • Urbanspoon
  • Yahoo Local

Local SEO Tip 8: Track rankings for local searches.

Use marketing technology to track rankings changes for local searches. You’ll want to track ranking, search volume, device, result type, and whether your preferred URL is the top-ranked result for searches in each geographic location that’s relevant to your business.

local seo tips

Plus, create page segments and keyword categories so you can sift through your data and isolate any ranking or performance drops or spikes so you can spot issues, opportunities, and seasonal changes. Keep an eye on your striking distance opportunities — pages that are ranking just below the fold or high on page two for optimization opportunities that will make the most impact.

Now that you’re equipped to tackle local search marketing, what are you waiting for? Go local

Source: Conductor ” 8 Essential SEO Tips for a Killer Local Search Strategy”


Small website optimization is extremely tricky, especially on a limited budget. But that’s why you should actually double your marketing efforts. You need to promote your website, attract traffic, and slowly build your way to the top (where the magic really starts to happen).

Here’s how to simply and effectively promote a small website and help your SEO efforts go further with a content strategy, social media marketing, link building, and PPC marketing.

Content Strategy

The following process will help you craft a detailed content strategy and produce content that matters.

Be Smart & Realistic

If your site is small and drives no traffic, you must have plenty of content and a solid content plan. High-quality articles, infographics, videos, and e-books should become a cornerstone of your growth strategy.

You can’t be everything to everyone, though. Be realistic when you set your content goals.

If you want to drive traffic, you need some content. If you can only post one single, high-quality article a week, then do so.

Your goal is to put something useful and powerful, something that can help people resolve their problems and soothe their pain points. Don’t break your back trying to produce tons of low-quality content that nobody needs.

Analyze Your Competitors

Analyzing what your competitors do (or don’t do) can help identify sweet spots for your content in the same niche. Some tools you can use to gain many content insights:

  • SimilarWeb
  • Ahrefs
  • Majestic SEO
  • BuzzSumo
  • Klout

If you lack funds to purchase the subscriptions of the listed tools, consider using SimilarWeb and Ahrefs. You can use SimilarWeb for free pretty efficiently to sift out your competitors by traffic and distribution channels. Ahrefs will help when researching top content and content ideas. It is worth trying even if you are working with little to no resources and have to choose one tool to purchase.

Once you find the perfect role model for your site’s content, don’t just copy its strategy. Rather than parroting what everyone else is doing, you want to find your own unique content approach. Eventually, this will make optimizing your small website much easier.

Figure Out What People Really Want

Getting the inside scoop on your competition is important. But if you want to scale your business, you should do everything you can to know your audience. To do this, you have to answer two questions that may appear simple, but really are quite tricky to answer:

  1. What do I offer to my target audience?Think long and hard about the first question. Ask your employees, colleagues, and even friends and relatives to help.
  2. What does my target audience search for?You will need to go over search suggestions on Google, Quora, and Yelp. Sites like Medium can also provide insight into how your users think and what they are looking for.

Answer these two questions and you will never have problems getting your point across to your prospects. You’ll also never fall short of ideas when generating content.

Just Write It!

Once you have a list of ideas on the table, you have to dedicate a chunk of your time and resources to content production. For many, the actual production of content can often be difficult and tedious, but this is a critical step to move your content strategy forward.

High-quality content depends on many factors and everyone has their own way of creating content. While there is no one-size-fits-all formula, here are some basic things you should keep in mind:

  • Create deep, well-researched content.
  • Write down every idea you come across.
  • Don’t edit while you write; leave editing for later.
  • Produce content that is at least 800 words.
  • Prioritize user intent, not keywords.
  • Research long-tail keywords.
  • Come up with a headline that sparks curiosity and provides value.
  • Add compelling visuals to your text content.
  • Stick to a regular schedule (create a content calendar).
  • Don’t forget to share your content.

With this simple framework in mind, you can come to grips with content generation. Practice makes perfect.

You’ll inevitably face different challenges and might not see the results of your content strategy right away, but don’t let this discourage you. Content pays off in the long run.

Social Media Marketing

Once your site is optimized and your content is published, it’s time to share it. While this step doesn’t deal with SEO directly, sharing your content, and nurturing a loyal following on social media are keys to drive traffic, improve engagement, and increase conversions.

Simply sharing your blog posts on Facebook and Twitter isn’t a terribly effective strategy, especially if you own (or promote) a small company. So how do you build a solid base of brand advocates?

Analyze Your Target Audience

To nurture a following, you need to know who you want to target. Failure to do so can spell death for your online efforts. To nurture a following, you need to connect with your audience on an emotional level.

To research your target audience, access Google Analytics’ Audience feature. Make sure you look through every tab but pay specific attention to the Demographics and Interests tabs.

This will give you a clear picture of who your prospects are then you can figure out how to appeal to them.

Build Trust and Authority

Trust and authority are absolutely key to your success. If people neither trust you nor view you as an authority in the industry, why would they visit your site or “like” your Facebook page?

Here are some ways to establish yourself as a credible site:

  • Create and share high-quality content consistently.
  • Develop your own voice and mission (be different).
  • Tell stories about your brand, be useful, and solve problems.
  • Give away great content for free.

These are your pillars to building trust and authority. For additional methods to try, I recommend looking here.

Share on Select Social Networks

Most digital marketers and small business owners fall into the trap of targeting the mainstream social channels like Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Snapchat all at once. This is a huge mistake, especially if you lack the budget.

Start by targeting one social network. Then replicate your strategy on other platforms later.

Start with Facebook. Pretty much everybody uses it. Share educational and entertaining content (e.g., links to blog posts, GIFs, memes, videos).

Also, allocate a portion of your marketing budget to boost your Facebook posts. This way you not only increase post reach but also target your demographic more specifically.

After Facebook, Twitter is your next logical step. Again, don’t just share the same content on your Twitter feed. To get on the radar of your target demographic, post and retweet great content, follow influencers, and press as many red hearts as possible. You have to hustle on Twitter to get noticed.

Tip: If your brand includes plenty of visuals (like in fashion or beauty), it makes sense to target Instagram and Pinterest. But make sure you share high-quality pictures. Posting subpar content won’t work here and can actually hurt your marketing efforts and brand perception.

Select Smaller Social Media Platforms to Target

On top of major social networks, I strongly advise targeting Quora and Medium as well.

Quora can work miracles setting you up as an authority in the industry. Write useful answers to relevant questions and you will quickly build a solid base of followers. Then, start placing links that point to your content and a steady stream of prospects will visit your site.

If your digital marketing and SEO strategies are mostly content-focused, establishing a separate Medium publication can boost your business authority. It can help you refine and reinforce your message while pushing out more natural, conversational content.

Build Links to Blog Posts & Landing Pages

While your main focus may be on your brand following and on-page elements, don’t forget to dedicate some of your precious time to off-page, too. For an established, large corporation, off-page optimization is typically already taken care of because:

  • Off-page routines are partially covered by content and SMM strategies.
  • High-quality content is the best way to attract links naturally.
  • Google is all about natural link building.

But as a smaller company with a limited budget, you will have to give your backlinks a nudge and take time nurturing your off-page factors. Here are a few easy ways to strengthen your backlinks:

  • Register your site in directories and listings.
  • Reach out to pitch media, bloggers, and influencers.
  • Write guest posts.
  • Promote scholarships (.edu and .gov backlinks).

All of this will slowly start building links to your site. Just remember that you’re not aiming for quantity here — be picky because the most helpful links come from relevant and trustworthy resources.

PPC Campaign

This one is optional, so I won’t go into too much detail here. If you lack the budget or don’t have previous experience running a cost-efficient pay-per-click campaign (or any campaigns whatsoever), you may want to wait on launching a PPC strategy. A poorly executed campaign can eat up your budget and return zero results.

If you feel confident in your abilities to launch a PPC campaign, here are 11 things you need to do:

  • Define your goal before you start.
  • Determine your budget.
  • Identify relevant keywords.
  • Analyze these keywords to sift out negative ones.
  • Bid on selected keywords.
  • Use one keyword per ad to maximize your chances.
  • Write catchy headlines for your ads.
  • Include informative copy that appeals to your audience.
  • Target ads to landing pages that align with the ad’s intent.
  • Analyze and monitor your ad performance.
  • Enhance the ads and change bids when necessary.

Conclusion

You don’t need a huge site or massive budget to start driving decent amounts of convertible traffic to your website. Anyone can get things off the ground and slowly make their way to the top.

Putting SEO strategies on the back burner because your site is small is detrimental. SEO helps you attract consumers.

If you feel that doing anything on a small budget or without any budget at all is impossible, don’t worry! While it certainly won’t be easy, it is doable.

The most important thing is to maintain an open mind and be receptive to learning from mistakes as you launch your small website optimization strategy. With plenty of practice and a bit of due diligence, you can optimize your site to be on par with the best of the best.

As seen on searchenginejournal.com

With this service, we ensure that your information is consistent and up-to-date– basically utilize every place your brand appears online—even places you don’t own—to create new opportunities for marketing and customer engagement.

We do this by analyzing, identifying, and claiming your existing business listings across our unique publisher network, so all of your content is locked, synced, enhanced, and updatable across every digital channel. We have exclusive partnerships with leading publishers across the globe, integrated with the most established search engines, local service sites, and mapping/GPS apps.

In addition to your listings being consistent, one of the parameters that Google uses when ranking your site is to make sure that all your information (name, address, and phone number) is correct across the internet. Google does this by checking your site, as well as local directories. If you are listed, and the information is the same, this may help your ranking with Google.

Finally, this service will protect your brand by making sure that no one can “claim” your business and make changes to it. There are stories of companies listings being hijacked by a competitor and changing the information, or just simply marking your location “closed”. Therefore, it is imperative that your business is utilizing this service.

Here is a sampling of the directories we publish to:

directories

Social media has become one of the most sought after service over the past few years. It is an effective way to express one’s opinion and share it with their friends. This is the reason why it is used by millions of online users on a regular day to day basis. Twitter for example, is an online social networking service that enables users to send and read short 140-character messages called “tweets”. This makes it easy to share your thoughts to the online community in short bursts without making it a hassle to read.

For active twitter users, they may already be quite familiar on how to use this social media platform. This includes sharing or retweeting a particular tweet. However, most of them are not aware with its integrated keyboard shortcut features. Listed below are simple keyboard shortcuts will make become a twitter pro

There are a number of simple shortcuts that will come in handy if you use the microblogging site on desktop. For example, hitting the “n” key will open up a box where you can compose a new tweet; then hold down Command + Enter to send out that tweet. Other actions include pressing the “f” key for favorite, “r” for reply, “t” for retweeting, “m” for direct messaging, “u” to mute a particular user and “b” to block a user.

Pressing the “enter” key will open tweet details, while pressing “c” will close all open tweets, the “o” button is used to expand photo, while the “/” key will open up search. A combination of “cmd + enter” sends a tweet.

For navigation, the “?” key for this menu and “j” for see the next tweet. Pressing “k” will get you back to the previous tweet. Pressing “space” for page down and “.” is used to load new tweets.

To check timeline, a combination of “g+h” leads you back at home, “g+n” for notifications, “g+r” for mentions, “g+p” for profile, “g+f” for favorites, “g+l” for lists, “g+m” for messages, “g+s” for settings, “g+u” to go to user.

These are some of the simple keyboard shortcuts that you can use to make tweeting effortless and simple while also make you look like a pro. Be sure to try some of these keyboard shortcuts outs on your next few tweets. You can also share this information with your online friends or you can tweet it through them. Start tweeting today!