Category Archives: Online Advertising

In late October, a new initiative has been launched in an effort to give those witnesses a simple way to express themselves and shut down bullying the moment that it starts

The campaign is a collaboration between major tech companies and marketing agencies which his dubbed as “I Am A Witness.” Though you might not have noticed this it yet, the campaign is shared with its logo, and has already made its way into your iPhone’s emoji set which is basically a simple icon depicting an open eye within a speech bubble.

Giving kids a way to call out bullying in text messages or online communications is what the idea revolves around it. One can simply respond with the emoji instead of using words if someone’s trashing a peer.

Lisa Sherman, CEO of Ad Council said, “This emoji felt like it could give teens something to say when they don’t know what to say.”

The one who spearheaded the I Am A Witness campaign is the Ad Council which garnered financial as well as creative support from several companies including the likes of Apple, Adobe and Facebook. Goodby, Silverstein and Partners who are advertising firms work hand in hand together in designing the campaign logo which was then converted into an emoji and presented to the Unicode Consortium, the organization that standardizes special characters across several platforms.

With that being said, there is always a unique challenge when you want to convey a message though emojis as they are not always clear on what exactly they mean. For instance, the eggplant emoji is used to refer to a certain part of the male anatomy which can be a bit misleading.

Kate Baynham, a copywriter at the agency said, “Victims of bullying feel so isolated. And online, bullies feel they have the power to bully because they think they have anonymity. So an eye felt like a no-brainer. It says, ‘I see what’s happening here and I’m not into it.”

At the same time, Adobe agrees with such sentiments who were the ones provided financing to the campaign and helped put the emoji in front of Unicode.

The Ad Council is producing a series of videos on YouTube that explore bullying prevention if you remain a bit skeptical about the emoji. Just last week, three different clips have been debuted.

Sherman added, “At the end of the day, our hope is that this truly incredible and unprecedented collaboration is really going to move the needle on this issue.”

Apple’s online ads blocking technology Internet came faster than we might have expected and has made an impact on the future of the internet. The Internet Advertising Bureau on Thursday acknowledged that it had failed Internet users, pursuing automation and optimization that made money but at the expense of consumer loyalty.

Scott Cunningham, senior vice president of technology and ad operations at the Internet Advertising Bureau the industry organization that represents over 650 different organizations, including many of the biggest global media outlets, has acknowledged that they’ve messed up. He wrote, “”As technologists, tasked with delivering content and services to users, we lost track of the user experience.”

Over the last month, the explosion in ad-blocking apps has shown how much pent-up consumer demand there was for removing ugly, invasive, memory-hogging and insecure ads from their mobile devices and computers.

Advertising revenue is what ad-supported publishers often depend upon however this has caused the consumer experience on today’s Internet rather unpleasant. In fact, as of reading this, you may be annoyed by the ads that overlay or surround this story.

Aside from the frustration about busy pages, ads can also eat up limited data plans and drain precious battery life. What’s even worse is “malvertising” which infect unprotected devices with viruses and rootkits, and can give unauthorized users remote access to your computer.

The ad industry’s tech lab promise to do better can be seen with the development of “L.E.A.N.” ads for hundreds of IAB member companies around world. Basically, L.E.A.N. stands for “Light, Encrypted, Ad choice-supported, Non-invasive” ads.

However it is uncertain whether the industry can successfully deliver ads that require less bandwidth, are more secure and actually honor our choices about what types of ads we want to view and where.

It is most likely that more consumers will use ad blocking technology to block all ads, if the ad industry doesn’t succeed which could be disastrous for online publishers and media companies — especially smaller, independent media outlets.

Adobe and PageFair, an Ireland-based firm that tries to recover ad-blocked revenue released a study in August, have estimated that almost 200 million people worldwide have installed ad blocking software in their Web browsers, which in return could cost publishers $22 billion in 2015 alone.

There’s also another factor that lead to this response from consumers: Popular companies such as Facebook, Google and Apple are developing their own approaches to hosting “Instant Articles” and news inside their own platforms and sharing revenue with news organizations which resulted to moving some media output away from the open Web entirely.

On Thursday, Facebook announced the rollout of a new “Reactions” buttons, in which it allows users to respond to posts with six emoji-inspired faces, as well as the traditional Like.

The new options will appear alongside the familiar thumbs-up icon and all the user will need to do is to press and hold the Like symbol to activate Reactions

You can see how this new feature works in the video below which was posted by Chris Cox, chief product officer at Facebook.

https://www.facebook.com/chris.cox/videos/10101920404101583/

In the video description Chris also shared his insights about this new feature saying, “As you can see, it’s not a “dislike” button, though we hope it addresses the spirit of this request more broadly. We studied which comments and reactions are most commonly and universally expressed across Facebook, then worked to design an experience around them that was elegant and fun. Starting today Ireland and Spain can start loving, wow-ing, or expressing sympathy to posts on Facebook by hovering or long-pressing the Like button wherever they see it. We’ll use the feedback from this to improve the feature and hope to roll it out to everyone soon.”

Back then in September, Marc Zuckerberg said that the company was working on a feature to satisfy people who’d been asking for new ways to interact with posts. A number of individuals assumed that this would be the inevitable “Dislike” button, however these new options allow for a greater range of responses.

So now if you Facebook users can have the option to react to different posts found in their newsfeed in a more effective manner without necessarily drawing the attention and ire of the online community.

As mentioned earlier, Facebook came up with the six new emoji reactions by studying which comments and reactions are most frequently and widely used across the site.

According to a Thursday post by Facebook’s chief product officer, Chris Cox, the feature will be tested first in Spain and Ireland and will be available on both mobile and desktop versions when it launches.

Back then advertising is usually aired and viewer by individuals without them even wanting anything from it. This can be a little bit intrusive especially when one is bombarded with tons of ads on a day to day basis. With that said, advertisement has taken several shapes and form in an effort to improve its overall process and approach. A less intrusive way of advertising is seen in the form of the SEO marketing approach. SEO service Miami is being provided to a huge number of companies and business owners today because of its growing popularity and practice.

As mentioned earlier, advertising is oftentimes forced upon its viewers in an effort to have their products and services aired. This might be off putting to a number of individuals as they prefer to look for such information on their own instead. With that said, a popular alternative to this particular advertising approach can be found with SEO. Search Engine Optimization which functions primarily online gives online users the much needed information that they are looking for. Companies and business owners can then effectively funnel their ads and allocate them towards its intended audience. This ensures that these ads are indeed able to reach its target audience above all.

Search engine websites are ever growing in popularity with countless number of active online users on a day to day basis. This opens a huge opportunity for companies and business owners to have their brand recognized in the online space. The online community takes up a considerable amount of overall profit and revenue and they should not be completely ignored. In fact, more and more online business websites are being created and setup to cater to a new type of audience. That being said, online business websites require advertising to get the attention of their customers. They are able to do so with the help of SEO advertising approach.

SEO is oftentimes being practiced without online users even knowing it. This type of advertising approach works discreetly which is why it is considered to be a less intrusive way of marketing. Online content is created regularly to help promote and spread the word about marketing product or service. These articles which have research keywords conveniently placed inside are shared over the internet in an effort to boost online presence and recognition while at the same time, helping clients reach the top ranks of a search engine result with ease.

If you are running an online business, make sure that you are indeed getting the much needed amount of visibility and exposure with your advertising and marketing campaign. Make good use of the latest and up to date marketing strategies to be able to keep your business relevant to the people’s interest. SEO service Miami is a popular service that is sought after by a number of companies and business owners. Don’t miss out on the opportunity and get additional information about SEO services found today.