Category Archives: SEM Agency

In late October, a new initiative has been launched in an effort to give those witnesses a simple way to express themselves and shut down bullying the moment that it starts

The campaign is a collaboration between major tech companies and marketing agencies which his dubbed as “I Am A Witness.” Though you might not have noticed this it yet, the campaign is shared with its logo, and has already made its way into your iPhone’s emoji set which is basically a simple icon depicting an open eye within a speech bubble.

Giving kids a way to call out bullying in text messages or online communications is what the idea revolves around it. One can simply respond with the emoji instead of using words if someone’s trashing a peer.

Lisa Sherman, CEO of Ad Council said, “This emoji felt like it could give teens something to say when they don’t know what to say.”

The one who spearheaded the I Am A Witness campaign is the Ad Council which garnered financial as well as creative support from several companies including the likes of Apple, Adobe and Facebook. Goodby, Silverstein and Partners who are advertising firms work hand in hand together in designing the campaign logo which was then converted into an emoji and presented to the Unicode Consortium, the organization that standardizes special characters across several platforms.

With that being said, there is always a unique challenge when you want to convey a message though emojis as they are not always clear on what exactly they mean. For instance, the eggplant emoji is used to refer to a certain part of the male anatomy which can be a bit misleading.

Kate Baynham, a copywriter at the agency said, “Victims of bullying feel so isolated. And online, bullies feel they have the power to bully because they think they have anonymity. So an eye felt like a no-brainer. It says, ‘I see what’s happening here and I’m not into it.”

At the same time, Adobe agrees with such sentiments who were the ones provided financing to the campaign and helped put the emoji in front of Unicode.

The Ad Council is producing a series of videos on YouTube that explore bullying prevention if you remain a bit skeptical about the emoji. Just last week, three different clips have been debuted.

Sherman added, “At the end of the day, our hope is that this truly incredible and unprecedented collaboration is really going to move the needle on this issue.”

Many of you would know what an SEO agency is and what SEO is right? It would be one of the best things that happened in advertising and through the internet too which is a very new world to the businessmen nowadays. Did you know though that there is a higher type of marketing where SEO is just a part that it has been incorporating in? Meet SEM, the better choice when it comes to marketing through the internet. Here are the big differences of the Miami SEM agency from a regular SEO one.

SEM is short for Search Engine Marketing. This is a type of internet marketing which involves in the promotion of websites. This is done by increasing their visibility in search engine results pages or the SERPs through optimization and advertising, basically the same as SEO but on a much bigger scale. They even use SEO to adjust and rewrite the content of a website to get that higher rank on the search engine results pages.

The differences would be first, SEM is on a bigger scale than SEO. SEM includes those paid search results like the ones in Google Adwords or Bing Ads and the organic search results that SEO gets. They encompass those as a whole unlike SEO that only gets the small parts. To get the job done, they would use paid advertising like AdWords or Bing Ads, use pay per click which was popular one time until some better methods overlapped it, article submissions which most content writers do and submit for their clients, some normal advertising in the internet and lastly SEO. There are some similarities though with SEM and SEO like the keyword analysis being performed and that both have to be monitored and updated frequently so that it will give the best results afterwards.

SEM also tackles social media where it is called SMM or social media marketing. This takes advantage of the power of social media where it can reach many people. They market there so that they can get sales for their clients. Social media is pretty much where a lot of people would gather nowadays so it is natural some would take advantage of it for marketing.

The Miami SEM agency is on a bigger scale than those who are in an SEO agency only. You would more likely gain better results with their firm but you should know what you are entering though because it is on an another level.

Differentiating Miami SEM Agency From An SEO Agency

You may have established a web business and got a very well designed site, but if it will get you to your expected success, this is still to be seen. Targeted traffic has to be your goal, the reason that you will have your site SEO optimized, to get you the high rankings in the search pages, but this can take a long time also. This is the reason why you will think of other methods, other strategies that can make the process fast. With your web business in Miami, you can make search engine marketing in Miami your strategy, and this can lead you to your path to web business success.

With this method, you can make prospective conversions that are optimized and with high possibilities for sales and returns. You will have good tracking and monitoring of these optimized visitors and a good analysis of their visits, to make for possible adjustments when things seem to get wrong. This is to make sure that you will be able to convert visitors to possible customers. If you are getting visitors, you have to make sure that these are converted to sales in the future, but this is not easily done also. Getting a search engine marketing company to help you is one good method, and this is one way to help you make things easier.

A marketing company has the expertise to help you in your web marketing business because they are the professionals in this line. They have the tools and the skilled staff who can give effective and efficient assistance so that your web business can effectively take off. They can help you starting with implementing effective SEO methods so that you can get the targeted and optimized traffic, help you in effective link building methods and others that can help. They can also suggest that you take up advertising methods, whether pay per click advertising strategies or you like social media advertising. These and others are surely of great help so that your web business can effectively take off.

Marketing online is not an easy task because you can be faced with hundreds or thousands of web businesses who are also having the same or almost the same products as you have. These are competitors who are also employing web strategies in order to get their products ahead of competition. This can make your struggles very hard because of very stiff competition and giving you more reasons to have the search engine marketing companies to help you.

Paid advertising and marketing methods are surely fast ways to get you the traffic fast, but if this will make you successful fast, this cannot be said also. You may run out of your funds fast because you are not getting the methods right, thus the need for professional help. This is where search engine marketing inMiami can help because they are the experts on this regard. They are the skilled professionals and those with the right expertise on these matters because this is their field of expertise.

So you have a business on your own and you have hired yourself an individual who knows his way in the internet. He makes you a website which is just basic and at least puts in some good things like SEO compatibility, good user-friendly features and the basic website design. Well that would be good and all but that would not be enough when you make it last for a couple more years. Who knows, your website might get popular and by then the demand would rise and your website would not be just enough. For that you need to upgrade your website. Would you let it be handled by the same person you hired last time? For sure no because you would want someone better. For that you need the Miami SEM agency at your side and these are the reasons why they are a big deal.

Works hand in hand with SEO

If there is SEO or search engine optimization, the SEM or search engine management is also there. That statement alone gives SEM a very important role in making your website perform better in the internet. SEO is only the beginning of it all and it is the SEM who carries on the mission to make your website better and more popular in the internet. It is their job to do so.

Gets your website known better

With the help of the SEM you can be sure that your website will saturate in the internet better than with the waiting strategy. The guys from the agency are professional SEO experts and it is their job to get your website popular to people who are into your products. They make sure they get it to the right areas in the internet and not let it wander off to non-related ones which could only make it more unpopular and get drowned by other website links in the search engine website.

Generate website traffic better

What you need for your website to make it more popular and be on the top ten list of the search engine is website traffic. If you are doing it with the basic principles of marketing, it would be useless to do so. The old ways of marketing will not work here much since it is lacking and outdated. With the help of the SEM agency it has a better chance of getting the much needed website traffic. They will deliver to you the best traffic that would get your up there in the rankings without too much effort. They will be the ones that will do the heavy lifting so do not worry about anything.

The Miami SEM agency can get you the best type of management you will ever need for your website. SEM will work wonders with SEO since they work better hand in hand and not in separate. They have different types of perks that will definitely give you the edge of getting into the best stop in the top ten of the search engine rankings.