Category Archives: SEO Miami


Small website optimization is extremely tricky, especially on a limited budget. But that’s why you should actually double your marketing efforts. You need to promote your website, attract traffic, and slowly build your way to the top (where the magic really starts to happen).

Here’s how to simply and effectively promote a small website and help your SEO efforts go further with a content strategy, social media marketing, link building, and PPC marketing.

Content Strategy

The following process will help you craft a detailed content strategy and produce content that matters.

Be Smart & Realistic

If your site is small and drives no traffic, you must have plenty of content and a solid content plan. High-quality articles, infographics, videos, and e-books should become a cornerstone of your growth strategy.

You can’t be everything to everyone, though. Be realistic when you set your content goals.

If you want to drive traffic, you need some content. If you can only post one single, high-quality article a week, then do so.

Your goal is to put something useful and powerful, something that can help people resolve their problems and soothe their pain points. Don’t break your back trying to produce tons of low-quality content that nobody needs.

Analyze Your Competitors

Analyzing what your competitors do (or don’t do) can help identify sweet spots for your content in the same niche. Some tools you can use to gain many content insights:

  • SimilarWeb
  • Ahrefs
  • Majestic SEO
  • BuzzSumo
  • Klout

If you lack funds to purchase the subscriptions of the listed tools, consider using SimilarWeb and Ahrefs. You can use SimilarWeb for free pretty efficiently to sift out your competitors by traffic and distribution channels. Ahrefs will help when researching top content and content ideas. It is worth trying even if you are working with little to no resources and have to choose one tool to purchase.

Once you find the perfect role model for your site’s content, don’t just copy its strategy. Rather than parroting what everyone else is doing, you want to find your own unique content approach. Eventually, this will make optimizing your small website much easier.

Figure Out What People Really Want

Getting the inside scoop on your competition is important. But if you want to scale your business, you should do everything you can to know your audience. To do this, you have to answer two questions that may appear simple, but really are quite tricky to answer:

  1. What do I offer to my target audience?Think long and hard about the first question. Ask your employees, colleagues, and even friends and relatives to help.
  2. What does my target audience search for?You will need to go over search suggestions on Google, Quora, and Yelp. Sites like Medium can also provide insight into how your users think and what they are looking for.

Answer these two questions and you will never have problems getting your point across to your prospects. You’ll also never fall short of ideas when generating content.

Just Write It!

Once you have a list of ideas on the table, you have to dedicate a chunk of your time and resources to content production. For many, the actual production of content can often be difficult and tedious, but this is a critical step to move your content strategy forward.

High-quality content depends on many factors and everyone has their own way of creating content. While there is no one-size-fits-all formula, here are some basic things you should keep in mind:

  • Create deep, well-researched content.
  • Write down every idea you come across.
  • Don’t edit while you write; leave editing for later.
  • Produce content that is at least 800 words.
  • Prioritize user intent, not keywords.
  • Research long-tail keywords.
  • Come up with a headline that sparks curiosity and provides value.
  • Add compelling visuals to your text content.
  • Stick to a regular schedule (create a content calendar).
  • Don’t forget to share your content.

With this simple framework in mind, you can come to grips with content generation. Practice makes perfect.

You’ll inevitably face different challenges and might not see the results of your content strategy right away, but don’t let this discourage you. Content pays off in the long run.

Social Media Marketing

Once your site is optimized and your content is published, it’s time to share it. While this step doesn’t deal with SEO directly, sharing your content, and nurturing a loyal following on social media are keys to drive traffic, improve engagement, and increase conversions.

Simply sharing your blog posts on Facebook and Twitter isn’t a terribly effective strategy, especially if you own (or promote) a small company. So how do you build a solid base of brand advocates?

Analyze Your Target Audience

To nurture a following, you need to know who you want to target. Failure to do so can spell death for your online efforts. To nurture a following, you need to connect with your audience on an emotional level.

To research your target audience, access Google Analytics’ Audience feature. Make sure you look through every tab but pay specific attention to the Demographics and Interests tabs.

This will give you a clear picture of who your prospects are then you can figure out how to appeal to them.

Build Trust and Authority

Trust and authority are absolutely key to your success. If people neither trust you nor view you as an authority in the industry, why would they visit your site or “like” your Facebook page?

Here are some ways to establish yourself as a credible site:

  • Create and share high-quality content consistently.
  • Develop your own voice and mission (be different).
  • Tell stories about your brand, be useful, and solve problems.
  • Give away great content for free.

These are your pillars to building trust and authority. For additional methods to try, I recommend looking here.

Share on Select Social Networks

Most digital marketers and small business owners fall into the trap of targeting the mainstream social channels like Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Snapchat all at once. This is a huge mistake, especially if you lack the budget.

Start by targeting one social network. Then replicate your strategy on other platforms later.

Start with Facebook. Pretty much everybody uses it. Share educational and entertaining content (e.g., links to blog posts, GIFs, memes, videos).

Also, allocate a portion of your marketing budget to boost your Facebook posts. This way you not only increase post reach but also target your demographic more specifically.

After Facebook, Twitter is your next logical step. Again, don’t just share the same content on your Twitter feed. To get on the radar of your target demographic, post and retweet great content, follow influencers, and press as many red hearts as possible. You have to hustle on Twitter to get noticed.

Tip: If your brand includes plenty of visuals (like in fashion or beauty), it makes sense to target Instagram and Pinterest. But make sure you share high-quality pictures. Posting subpar content won’t work here and can actually hurt your marketing efforts and brand perception.

Select Smaller Social Media Platforms to Target

On top of major social networks, I strongly advise targeting Quora and Medium as well.

Quora can work miracles setting you up as an authority in the industry. Write useful answers to relevant questions and you will quickly build a solid base of followers. Then, start placing links that point to your content and a steady stream of prospects will visit your site.

If your digital marketing and SEO strategies are mostly content-focused, establishing a separate Medium publication can boost your business authority. It can help you refine and reinforce your message while pushing out more natural, conversational content.

Build Links to Blog Posts & Landing Pages

While your main focus may be on your brand following and on-page elements, don’t forget to dedicate some of your precious time to off-page, too. For an established, large corporation, off-page optimization is typically already taken care of because:

  • Off-page routines are partially covered by content and SMM strategies.
  • High-quality content is the best way to attract links naturally.
  • Google is all about natural link building.

But as a smaller company with a limited budget, you will have to give your backlinks a nudge and take time nurturing your off-page factors. Here are a few easy ways to strengthen your backlinks:

  • Register your site in directories and listings.
  • Reach out to pitch media, bloggers, and influencers.
  • Write guest posts.
  • Promote scholarships (.edu and .gov backlinks).

All of this will slowly start building links to your site. Just remember that you’re not aiming for quantity here — be picky because the most helpful links come from relevant and trustworthy resources.

PPC Campaign

This one is optional, so I won’t go into too much detail here. If you lack the budget or don’t have previous experience running a cost-efficient pay-per-click campaign (or any campaigns whatsoever), you may want to wait on launching a PPC strategy. A poorly executed campaign can eat up your budget and return zero results.

If you feel confident in your abilities to launch a PPC campaign, here are 11 things you need to do:

  • Define your goal before you start.
  • Determine your budget.
  • Identify relevant keywords.
  • Analyze these keywords to sift out negative ones.
  • Bid on selected keywords.
  • Use one keyword per ad to maximize your chances.
  • Write catchy headlines for your ads.
  • Include informative copy that appeals to your audience.
  • Target ads to landing pages that align with the ad’s intent.
  • Analyze and monitor your ad performance.
  • Enhance the ads and change bids when necessary.

Conclusion

You don’t need a huge site or massive budget to start driving decent amounts of convertible traffic to your website. Anyone can get things off the ground and slowly make their way to the top.

Putting SEO strategies on the back burner because your site is small is detrimental. SEO helps you attract consumers.

If you feel that doing anything on a small budget or without any budget at all is impossible, don’t worry! While it certainly won’t be easy, it is doable.

The most important thing is to maintain an open mind and be receptive to learning from mistakes as you launch your small website optimization strategy. With plenty of practice and a bit of due diligence, you can optimize your site to be on par with the best of the best.

As seen on searchenginejournal.com

SEO is often considered the same as Pay per Click; it’s because they both have the same goal which is to place the site on the top most of the Google and any other search engine. Another concept was being mistaken as synonymous with SEO is online marketing. They are different, but they have many similarities as well. When it comes to increasing the traffic to a website, the number 1 factor to consider is SEO. The practices involved in SEO are not secret.

SEO Miami

For beginners to be placed in the right place when it comes to SEO, they have to know that it is composed of individual techniques that used for website optimization for the site to be search engine-friendly and to give it the highest possibility of ranking first in search results. If there’s one major thing you have to know about SEO Miami, it is that it’s the most profitable means of driving leads towards a site because the points are free.

There are those companies that resort to the quick yet unethical means of doing search engine optimization called black hat SEO. This type of SE optimization is making any website more vulnerable to changes in the algorithm of search engines which may result in the site’s was being banned. Honest to goodness SEO does not produce great results overnight. It takes time and continuous effort to achieve.

Because there are unlimited benefits that any webmaster may gain from SEO, there are several books, tools, software, or any other resources about search engine optimization. A beginner would have to be accurate with resources that are understandable for his level. It’s because the principles behind SEO can be complicated and technical in nature.

By the time you have decided to buy software or a valuable resource for SEO/SEM, be sure that you research for the most up to date version of it.

Social media metrics can be a very good determining factor on how successful your website is to the online community. However, this number alone is something websites owners should not be focusing of as this can be quite deceiving. Be careful of the ways those metrics can deceive you.

Your brand is something your friend and followers might not care about

It might look good on paper to have a considerable amount of followers on Twitter however, these followers are can be useless if half of them are spam accounts while the other half aren’t interested in your brand at all. This is quite true especially since anyone can click a “like” or a “follow” button. It is best to establish genuine relationship and engagement with your followers with regards to your brand.

Social traffic many not result to brand engagement

For website owners, traffic isn’t everything. Of course traffic is important but this number alone is not enough to produce satisfying results. Be certain to analyze that traffic to determine its actual value.

It is possible to receive social shares from bots

More shares lead to a good thing and this is considered to be a general rule. With that being said, not all shares are equal. Don’t go assuming directly that a human is totally invested in your brand with him sharing your content to their followers and fans. This is indeed quite true with the existence of bots and they can mess up the figures easily.

Links are more valuable than shares

Links greatly outweigh shares due to the fact that they pass more authority to your site and your chance of generate referral traffic over a longer period of time is becomes relatively higher. This is why aside from looking at your shares you also need to pay close attention to the number of links that you are getting.

Your reputation can be harmed with brand mentions and shares

Content getting share does not necessarily that those who did all the sharing are intended to favor your brand. Criticizing your content or mentioning your name in an attempt to slander you is also a possibility and you should be wary about it as it can result to a negative publicity.

 

Impressions does not instantly result to you getting seen

Metric to track how many newsfeeds your content and posts have shown up for can be found through “impressions” which most social media platforms offer today. With that being said, this is not the actual number of times your post was seen but the number of opportunities for your post to be seen.

No matter what kind of business you may be in, it is always necessary for you to advertise or to conduct a marketing campaign. This is particularly true if your market is located in Miami. If this is the case, it is very likely that competition is quite intense. This should all the more prompt you to consider search engine optimization or SEO. Miami SEO is a strategy that you should indeed employ. People are most likely to rely on the internet whenever they are in search of items that they need to buy. You should assert your presence on the web with SEO.

It is through SEO that you could be discovered by people who at first have no idea at all that your business or your product exists. This may indeed sound amazing since there are so many businesses that have made it a point to publicize them early on. People have the tendency to patronize those products or brands that they are most familiar of. If they find your product unfamiliar, they would certainly hesitate to buy it. Of course, if this continues, your business would ultimately suffer. With no market to speak of, it is very possible that you would fold up soon.

The thing is that SEO is not something that is simple. It may seem so because it is not very technical. However, it requires some amount of time and effort. These are things that you may no longer afford to give, especially if you are already very busy in trying to run your business. In this respect, you do have to find a partner who could perform this very important function. Fortunately, Miami is a city that does not lack companies who could provide the said service. You would be surprised that you actually have so many options in this regard.

But before you proceed to look for a company that could help you in realizing SEO, the very first thing to do is to make sure that you are convinced of the necessity to be involved in it. If you are not very convinced about it, you may not be flexible in choosing the best SEO Company. You may have a very close mind, especially when it comes to the rates of the services. You would end up not having any option at all.

Miami SEO is indeed something that should be done the soonest. As soon as you open business, it is prudent to immediately embark on this very important mission. You should remember that whatever cost you cover in this, it is your business that is going to benefit from it. This is why you should not hesitate to spend or to invest in this.