Category Archives: SEO Service


Small website optimization is extremely tricky, especially on a limited budget. But that’s why you should actually double your marketing efforts. You need to promote your website, attract traffic, and slowly build your way to the top (where the magic really starts to happen).

Here’s how to simply and effectively promote a small website and help your SEO efforts go further with a content strategy, social media marketing, link building, and PPC marketing.

Content Strategy

The following process will help you craft a detailed content strategy and produce content that matters.

Be Smart & Realistic

If your site is small and drives no traffic, you must have plenty of content and a solid content plan. High-quality articles, infographics, videos, and e-books should become a cornerstone of your growth strategy.

You can’t be everything to everyone, though. Be realistic when you set your content goals.

If you want to drive traffic, you need some content. If you can only post one single, high-quality article a week, then do so.

Your goal is to put something useful and powerful, something that can help people resolve their problems and soothe their pain points. Don’t break your back trying to produce tons of low-quality content that nobody needs.

Analyze Your Competitors

Analyzing what your competitors do (or don’t do) can help identify sweet spots for your content in the same niche. Some tools you can use to gain many content insights:

  • SimilarWeb
  • Ahrefs
  • Majestic SEO
  • BuzzSumo
  • Klout

If you lack funds to purchase the subscriptions of the listed tools, consider using SimilarWeb and Ahrefs. You can use SimilarWeb for free pretty efficiently to sift out your competitors by traffic and distribution channels. Ahrefs will help when researching top content and content ideas. It is worth trying even if you are working with little to no resources and have to choose one tool to purchase.

Once you find the perfect role model for your site’s content, don’t just copy its strategy. Rather than parroting what everyone else is doing, you want to find your own unique content approach. Eventually, this will make optimizing your small website much easier.

Figure Out What People Really Want

Getting the inside scoop on your competition is important. But if you want to scale your business, you should do everything you can to know your audience. To do this, you have to answer two questions that may appear simple, but really are quite tricky to answer:

  1. What do I offer to my target audience?Think long and hard about the first question. Ask your employees, colleagues, and even friends and relatives to help.
  2. What does my target audience search for?You will need to go over search suggestions on Google, Quora, and Yelp. Sites like Medium can also provide insight into how your users think and what they are looking for.

Answer these two questions and you will never have problems getting your point across to your prospects. You’ll also never fall short of ideas when generating content.

Just Write It!

Once you have a list of ideas on the table, you have to dedicate a chunk of your time and resources to content production. For many, the actual production of content can often be difficult and tedious, but this is a critical step to move your content strategy forward.

High-quality content depends on many factors and everyone has their own way of creating content. While there is no one-size-fits-all formula, here are some basic things you should keep in mind:

  • Create deep, well-researched content.
  • Write down every idea you come across.
  • Don’t edit while you write; leave editing for later.
  • Produce content that is at least 800 words.
  • Prioritize user intent, not keywords.
  • Research long-tail keywords.
  • Come up with a headline that sparks curiosity and provides value.
  • Add compelling visuals to your text content.
  • Stick to a regular schedule (create a content calendar).
  • Don’t forget to share your content.

With this simple framework in mind, you can come to grips with content generation. Practice makes perfect.

You’ll inevitably face different challenges and might not see the results of your content strategy right away, but don’t let this discourage you. Content pays off in the long run.

Social Media Marketing

Once your site is optimized and your content is published, it’s time to share it. While this step doesn’t deal with SEO directly, sharing your content, and nurturing a loyal following on social media are keys to drive traffic, improve engagement, and increase conversions.

Simply sharing your blog posts on Facebook and Twitter isn’t a terribly effective strategy, especially if you own (or promote) a small company. So how do you build a solid base of brand advocates?

Analyze Your Target Audience

To nurture a following, you need to know who you want to target. Failure to do so can spell death for your online efforts. To nurture a following, you need to connect with your audience on an emotional level.

To research your target audience, access Google Analytics’ Audience feature. Make sure you look through every tab but pay specific attention to the Demographics and Interests tabs.

This will give you a clear picture of who your prospects are then you can figure out how to appeal to them.

Build Trust and Authority

Trust and authority are absolutely key to your success. If people neither trust you nor view you as an authority in the industry, why would they visit your site or “like” your Facebook page?

Here are some ways to establish yourself as a credible site:

  • Create and share high-quality content consistently.
  • Develop your own voice and mission (be different).
  • Tell stories about your brand, be useful, and solve problems.
  • Give away great content for free.

These are your pillars to building trust and authority. For additional methods to try, I recommend looking here.

Share on Select Social Networks

Most digital marketers and small business owners fall into the trap of targeting the mainstream social channels like Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Snapchat all at once. This is a huge mistake, especially if you lack the budget.

Start by targeting one social network. Then replicate your strategy on other platforms later.

Start with Facebook. Pretty much everybody uses it. Share educational and entertaining content (e.g., links to blog posts, GIFs, memes, videos).

Also, allocate a portion of your marketing budget to boost your Facebook posts. This way you not only increase post reach but also target your demographic more specifically.

After Facebook, Twitter is your next logical step. Again, don’t just share the same content on your Twitter feed. To get on the radar of your target demographic, post and retweet great content, follow influencers, and press as many red hearts as possible. You have to hustle on Twitter to get noticed.

Tip: If your brand includes plenty of visuals (like in fashion or beauty), it makes sense to target Instagram and Pinterest. But make sure you share high-quality pictures. Posting subpar content won’t work here and can actually hurt your marketing efforts and brand perception.

Select Smaller Social Media Platforms to Target

On top of major social networks, I strongly advise targeting Quora and Medium as well.

Quora can work miracles setting you up as an authority in the industry. Write useful answers to relevant questions and you will quickly build a solid base of followers. Then, start placing links that point to your content and a steady stream of prospects will visit your site.

If your digital marketing and SEO strategies are mostly content-focused, establishing a separate Medium publication can boost your business authority. It can help you refine and reinforce your message while pushing out more natural, conversational content.

Build Links to Blog Posts & Landing Pages

While your main focus may be on your brand following and on-page elements, don’t forget to dedicate some of your precious time to off-page, too. For an established, large corporation, off-page optimization is typically already taken care of because:

  • Off-page routines are partially covered by content and SMM strategies.
  • High-quality content is the best way to attract links naturally.
  • Google is all about natural link building.

But as a smaller company with a limited budget, you will have to give your backlinks a nudge and take time nurturing your off-page factors. Here are a few easy ways to strengthen your backlinks:

  • Register your site in directories and listings.
  • Reach out to pitch media, bloggers, and influencers.
  • Write guest posts.
  • Promote scholarships (.edu and .gov backlinks).

All of this will slowly start building links to your site. Just remember that you’re not aiming for quantity here — be picky because the most helpful links come from relevant and trustworthy resources.

PPC Campaign

This one is optional, so I won’t go into too much detail here. If you lack the budget or don’t have previous experience running a cost-efficient pay-per-click campaign (or any campaigns whatsoever), you may want to wait on launching a PPC strategy. A poorly executed campaign can eat up your budget and return zero results.

If you feel confident in your abilities to launch a PPC campaign, here are 11 things you need to do:

  • Define your goal before you start.
  • Determine your budget.
  • Identify relevant keywords.
  • Analyze these keywords to sift out negative ones.
  • Bid on selected keywords.
  • Use one keyword per ad to maximize your chances.
  • Write catchy headlines for your ads.
  • Include informative copy that appeals to your audience.
  • Target ads to landing pages that align with the ad’s intent.
  • Analyze and monitor your ad performance.
  • Enhance the ads and change bids when necessary.

Conclusion

You don’t need a huge site or massive budget to start driving decent amounts of convertible traffic to your website. Anyone can get things off the ground and slowly make their way to the top.

Putting SEO strategies on the back burner because your site is small is detrimental. SEO helps you attract consumers.

If you feel that doing anything on a small budget or without any budget at all is impossible, don’t worry! While it certainly won’t be easy, it is doable.

The most important thing is to maintain an open mind and be receptive to learning from mistakes as you launch your small website optimization strategy. With plenty of practice and a bit of due diligence, you can optimize your site to be on par with the best of the best.

As seen on searchenginejournal.com

responsive-website2
Do you have a mobile site? If you don’t, now is the time.
Google has been experimenting with a “Mobile-First” index. What this means is that sites that have a mobile ready (responsive) site will rank higher than those that don’t. This mobile index will become the primary Google index and the newly separated desktop index will not be kept as up-to-date as the mobile one.
This is completely in line with everything Google has been building towards over the past few years since more than half of all Google searches happen on mobile. As more and more searches happen on mobile, Google wants its index and results to represent the majority of their users — who are mobile searchers.
By not having a website that is mobile responsive, you run the risk of being penalized by Google and your current ranking will be affected. Therefore, it is imperative that your site be mobile responsive.
Call Link2CITY today to schedule an evaluation.

According to a company blog post, Facebook started developing Safety Check after the 2011 earthquake and tsunami in Japan as a way for people to “check on loved ones and get updates.” October 2014 was when the latest version of the tool was launched in a form of a notification system after natural disasters.

In response to the Paris terror attacks that killed 129 people and injured 352, Facebook turned on Safety Check which is the first time it has been used in response to a crisis caused by human activity.

Facebook however, drew sharp criticism in the aftermath as to why didn’t activate its Safety Check feature where two suicide bombers killed 43 people and wounded hundreds of others in Beirut, Lebanon.

CEO Mark Zuckerberg, the founder of Facebook was quick to respond to these criticisms in a comment added to a status update:

“Many people have rightfully asked why we turned on Safety Check for Paris but not for bombings in Beirut and other places. Until yesterday, our policy was only to activate Safety Check for natural disasters. We just changed this and now plan to activate Safety Check for more human disasters going forward as well. Here’s more detail on Safety Check and our policy for deploying it from the Facebook Safety page:

https://www.facebook.com/fbsafety/posts/930229667014872

Thank you to everyone who has reached out with questions and concerns about this. You are right that there are many other important conflicts in the world. We care about all people equally, and we will work hard to help people suffering in as many of these situations as we can.”

Facebook’s vice president of growth, Alex Schultz, said that the company will activate Safety Check for “serious and tragic incidents in the future.”

Facebook considers the scale, scope and impact of a natural disaster when it decides whether to activate Safety Check and this is what Schultz wrote. After earthquakes in Nepal, Afghanistan and Chile, as well in the aftermath of Typhoon Ruby in the Philippines and Tropical Cyclone Pam in the South Pacific are 5 incidents in 2015 in which Facebook has activated the tool.

He further stressed that the tool, “has helped many people stay in touch with their friends and family during difficult times. We’re going to continue working to make it better and more useful.”

Schultz adds, “We create products that we think will help people and we work hard to perfect the solution over time.”

With a small business, you may find it difficult to come up with a grand design for a marketing campaign. First of all, you just may not have this in mind, considering that it is possible that you feel that your business has limitations when it comes to capital. Nevertheless, regardless of the size of your business, it is unthinkable for you not to launch a marketing campaign. Without this, there is no way that you may be able to generate revenues. There are options that are kinder on your budget though. One of these is to get a Miami SEO service.

Why should you engage in SEO? Of course, if you do not have the slightest idea on what SEO means, you would certainly have the impression that this would just be a waste of money. In fact, this is actually the easiest way for you to build a client base. SEO means search engine optimization. Since everyone is using the search engine when they are online, this should indeed be a very good idea. However, what may discourage you from pursuing this is that you simply do not have the skills needed for this endeavor. Fortunately, there is always a solution to every problem. And SEO has one too.

Instead of doing the job yourself, you just have to hire someone who could do it for you. There are many advantages to this option. Since you are the owner and the manager of your own business, it is expected that you may not have the time to learn SEO and then implement it by yourself. The best thing to do is to get the services of people who are experts in this already. If you insist on doing the job, it is very likely that you would just commit mistakes or blunders. These may result not just in the waste of time but also of money.

Of course, it is very important that you are able to identify who in your area are the most qualified to do SEO. You should not just take the bait, hook, line, and sinker. You may have to do some research about the potential options. You have to make sure that your shortlist of potential options is those who are really most competent in this line of job. Otherwise, you would still be wasting money and time.

It should not be difficult for you to find a Miami SEO service. This is because there are already so many companies in the city that have the capability of providing such solutions. Due to their number, it may also be possible that you would encounter those with very low rates. Choosing them would be very beneficial.