Category Archives: Web Development

Fake WordPress Plugin Opens Sites to Criminals

A fake WordPress plugin is trending, targeting one of the world’s largest open-source applications in order to allow back-door access to a host of websites.

Dubbed WP-Base-SEO, the plugin is a forgery of a legitimate search engine optimization plugin, called WordPress SEO Tools, according to SiteLock, the firm that originally uncovered the threat. At first glance, the file appears to be legitimate, because it uses native WordPress hook functionality. A closer look, though, reveals its malicious intent in the form of a base64 encoded PHP eval request.

Eval is a PHP function that executes arbitrary PHP code. It is commonly used for malicious purposes and php.net recommends against using it, SiteLock noted. Here, it’s attached as an “action” to the header of the website’s theme. WordPress defines actions as the hooks that the WordPress core launches at specific points during execution, or when specific events occur. Plugins can specify that one or more of its PHP functions are executed at these points, using the Action API. And that means that remote attackers now have back-door access, and can force the site to do their bidding.

“Some versions include an additional hook that runs after each page load as well, which means that anytime the theme is loaded in a browser, the request is initialized,” SiteLock noted. It added that researchers have observed that multiple sites have been infected by the malware, but an internet search of the plugin name revealed no information, suggesting that it may be flying under the radar of other malware scanners.

WordPress site administrators should perform a malware scan, as well as update the WordPress core, all themes and plugins to their latest versions. It is also crucial to use strong passwords and reputable plugins.

If you are unsure of what plugins you have installed, call Link2city today so that we can check your site.

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There are currently more than 1 billion live websites. In the time you’ve taken to read this sentence, four new websites have been created. With the proliferation of websites it’s difficult to stand out among competitors and businesses are increasingly challenged to leave a unique mark in the rapidly evolving Internet landscape. This, in addition to the fact that we’re in the middle of an information overload, makes it easy to lose sight of the basics that make a good website. A website should tell a story and communicate information seamlessly to the end-user, otherwise it runs the risk of turning visitors off completely.

Below are five reasons that your website will never be successful and basic tips companies should keep in their back pocket and utilize in order to prevent their websites from becoming uninteresting and outdated.

1. Lacks Usability

A website can often be the first impression of a company and a confusing website will push potential customers away just as quickly as they landed on it. Users need to be able to find what they are looking for with easy-to-navigate pages and readily accessible information that promotes further exploration. A clean layout with clear headers and information displayed in a user-friendly way encourages repeat visitors to frequent the site and obtain the information effortlessly.

2. Information Overload

A bunch of words staring at potential customers is a surefire way to get them to leave a website. Customers crave information but businesses need to be mindful not to over communicate main points. It’s easy to upload copious amounts of text and images on a website to make sure all of the bases are covered but in many cases it’s too much information that ends up overwhelming the user. Provide key information that customers are looking for and relay it in a way that’s easy for them to digest. Write in short sentence and in bullets when possible. By presenting focused information in a logical way customers can address their questions sufficiently.

3. Poor Website Name

Choosing a website name is one of the toughest parts of the branding process. Finding an available URL that aligns with the company’s image and can be easily optimized for search rankings are essential factors to consider. Previously, a company was only recognizable if it had a .com domain extension but times are changing and with the onset of a number of generic top level domains (gTLDs) – like .business, .brand and .website – companies have the option to choose from a growing pool of extensions that are ideal for the company in the long term. A notable name creates a unique opportunity to align a company, individual or new product website to better reach the target audience.

4. No Call-to-Action

Unfortunately the work doesn’t end once a customer gets to the site and sees a visually-appealing layout with easy-to-use tabs. There has to be a call-to-action (CTA) that encourages customers to go beyond “window shopping” and take the plunge by making a purchase either directly on the website or being able to search locations where the product is available. Service providers can ask customers to contact a representative to learn more or have a virtual assistant available online for questions. Smaller CTAs such as encouraging customers to follow the business on social media or sign up for email newsletters keeps both potential and existing customers up to date on the latest news. Making the site interactive and determining what the end result and call to action needs to be for the company’s business model is crucial.

5. Not Mobile Ready

Mobile growth has surged and more and more customers are accessing websites directly from their smartphones and tablets than ever before. Therefore it’s critical that websites are mobile ready so customers can easily view the content on smaller screens. Customers have a short attention span so information should be easily readable regardless of what device they’re viewing the website on. It’s also important to ensure the website loads quickly on any device so sticking to simple HTML instead of flash may be ideal.

Websites are essential to a company’s success and take a great deal of time and dedication to build and maintain. It’s important that resources are dedicated to ensuring that this platform is constantly up to date and working correctly. Companies that use these tips when creating their websites will be pleased with the uptick in visitor traffic to their page and overall outcome of having a rich Web presence.

Originally published by Karn Jajoo on websitemagazine.com.

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Mobilegeddon is here! April 21 was the formal date when Google’s Mobile-Friendly Algorithm kicked in. Since then, Moovweb has tracked “1,000 important e-commerce keywords in a range of industries” to see whether and how it has affected mobile rankings on Google. The company found that 83 percent of the time, the top result was mobile-friendly, and 81 percent of the time, the top three results were. On page one of the Google mobile SERP, 77 percent of results (or 7.7 out of 10) were mobile-friendly.

Mobile-Friendly

While there has been some dispute and apparent variation in the impact of Mobilegeddon on different market segments, it’s beyond question that non-mobile-friendly sites in general are being negatively affected. The obvious next step for website owners whose sites are not mobile-ready is to update them ASAP. But the larger objective is not simply to comply with Google’s Mobile-Friendly Algorithm but to provide an experience that rewards smartphone searchers and advances the broader business interests of the company among mobile users.

Link2CITY has the knowledge, expertise, and experience to successfully build and market your mobile presence. Call us today to make an appointment!

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If you have a business in the entertainment industry, whether this is music, arts, movies, theater, or whatever, you will need the best entertainment website solution for this. Your website is different from others because what you need will be website that will attract and entertain customers. Your website can be a promotional site also for a client in the entertainment industry, you will need this site to be artistic such that it will attract and also have the capacity to entertain your potential customers clicking on this site. You will have the website with different functionality than those in the traditional business field. While the others may also need the artistic touch, yours can much different, and if you are talking of the artistic side, this should be more. Thus, you will need the best website solution for this, that one closely related with entertainment, and can be with Entertainment Web Development Miami, that one you will definitely need.

You will likely need website solution offering unique features and different functionalities, like capabilities to download video and audio clips, the efficient media streaming, and other online options related to entertainment. Your website can be like a studio where visitors coming in, will get entertained and they will not get bored and quickly go away. Visitors coming should be able to access immediately your unique features, such that when they like video streaming or audio streaming, they will get it in an instant. You will need this site to function well also, and not only work well, especially if you already get the huge volume of traffic. Your entertainment site should be able to handle these things efficiently.

This is not an easy task, and you will need the web development company that can help you in the efficient functioning of this site. You will need the web development company that is experienced and proficient in the arts and entertainment industry. They should be the web development company that are well experienced in the design and development of sites for artists, photographers, professional singers and actors, and other professionals in the entertainment field. If they have this exposure and success, it can mean that you will get potential success also, owing to their expertise.

Presentation of video or image galleries should be done efficiently, and you will get website success if user visitors are getting contentment with what you feature. If they do not get bored and instead are interested and entertained, you get the success, and you get this with the well developed entertainment website efficiently created. You should also be able to quickly update this site when you get new images or photos you want visitors to quickly access.

This is not an easy task, and you need the website developer to efficiently develop and create this entertainment website for you. If you have the unique features quickly accessed by visitors, you will get the website success, and you will only get this with the efficiently developed entertainment site and can be created by Entertainment Web Development Miami for you.