10
Common Misconceptions to Achieving Success with your
Online Business
How
successful is your online business? Are you
achieving the monetary rewards that you'd hoped to
achieve when you set up your Web site?
If
not, you may have fallen prey to one of common
misconceptions to achieving success with an online
business.
Several
studies show there's a disconnect between what
really works in online marketing … and what
marketers actually spend money on.
According to a study by Jupiter Media Metrix, only
23% of Internet surfers who are ACTIVELY looking for
your company's Web site will type the correct URL
into their browser. The rest will try to find you or
your products by using a search engine such as
Google or Yahoo.
Yet,
according to another study, 97% of Fortune 100
company Web sites are difficult to be found by
search engines -- and 45% don't even use meta tags,
which are the most basic form of optimization. And
an August 2001 study from CyberAtlas revealed that
fewer than 15% of American companies bother to use
the services of search engine optimization and
positioning firms.
Instead,
more than 80% of American companies take care of
search engine optimization "in-house",
even though optimization has become so complex that
many in-house experts make serious mistakes. These
figures indicate most companies may be losing an
enormous amount of qualified traffic (people
actively looking for their Web site or products and
services) because companies are doing an
astonishingly bad job at search engine optimization.
What might be keeping marketers who spend
substantial amounts on professional help with their
advertising and direct marketing from bothering to
pay for expert help with search engine optimization
and positioning?
We
will try to examine some common myths --
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