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A Progressive Web Application is a web application which takes advantage of mobile web browser features and can be added to your home screen so it behaves just like a native application. Unlike traditional applications, progressive web apps are a hybrid of regular web pages (or websites) and a mobile application. This new application model attempts to combine features offered by most modern browsers with the benefits of mobile experience.

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One of the strengths of a web app is that it enables you to improve engagement by reducing the number of clicks required to re-engage the user between landing on your website and engaging with your app. By having the user “install” your web app by adding it to their home screen, they can continue engaging with your website. When they close down the web browser, the phone will show them where the web app is installed, bringing you back to their awareness.

To create a Progressive Web Application contact Link2City today!


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