Building your Business & Brand Online with Link2City.com will put your Business in the Lead
Every day, over one billion people search Google for websites offering different products & services. According to Nielsen, 74% of traffic sent to a local business comes from search engines. Many business owners realize the importance of search engine optimization (SEO), but aren’t sure where to begin. Achieving 1st page ranking is crucial in earing the 62% of clicks from search engine result pages.
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines’ “natural or un-paid (“organic” or “algorithmic”), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
SEO is the method of analyzing and constructing individual web pages, as well as entire sites, so that they can be discovered, analyzed, and then indexed by various search engines. If you visit Google and search for your product or service offering, does your company show up in the results? Do your competitors? If a potential customer completed the same search, can they find you? It is likely that qualified prospects are looking for your business right now.
To get business benefit from your online presence you first need to be found where people / potential clients are mostly looking. Establish an efficient cohesive campaign that utilized Google Marketing (SEO as primary part of the campaign and PPC as a supporting role), Social Networking (branding & engagement) and Email Marketing. This will help get more for marketing dollar spend.
Objective #1:Develop a new look and feel that is website that improves the front end branded message and a more Google friendly backend coding.
Objective #2:Initiate Search Engine Management (SEM) program to enhance Google site spearing to improve site index & uncover site issues.
Objective #3:Google marketing SEO Program to improve keyword ranking for primary services in the geo target areas with the objective of get the site ranked with prime keywords on page 1 of Google.
Objective #4:Google Advertising PPC programs to quickly get the site visible. Campaign optimized to test out keywords for conversion. Also may be used to test effective content and “call for action” to help improve site content. As quality key words rank naturally they are removed from the PPC campaign.
Objective #5:Start a Social Networking Marketing campaign to help establish site authoritativeness and brand awareness.
Objective #6:Start Email Marketing campaign better utilize to target/re-target potential & existing client as a sales channel to help sales, build relationships, loyalty & trust.
When I launched off my business, I needed a website that outlined all the services and products that I was able to provide. After many failed attempts at doing it for myself, I consulted with Link2City and within a short period of time my business was booming, thanks to their superb marketing skills and dedication.
Consult with Link2City today. Learn and explore all the ways in which we are competent in making your online business all that it should be. Link2City may just be the online business partner company that you require for your online marketing needs.