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Mobilegeddon is here! April 21 was the formal date when Google’s Mobile-Friendly Algorithm kicked in. Since then, Moovweb has tracked “1,000 important e-commerce keywords in a range of industries” to see whether and how it has affected mobile rankings on Google. The company found that 83 percent of the time, the top result was mobile-friendly, and 81 percent of the time, the top three results were. On page one of the Google mobile SERP, 77 percent of results (or 7.7 out of 10) were mobile-friendly.
While there has been some dispute and apparent variation in the impact of Mobilegeddon on different market segments, it’s beyond question that non-mobile-friendly sites in general are being negatively affected. The obvious next step for website owners whose sites are not mobile-ready is to update them ASAP. But the larger objective is not simply to comply with Google’s Mobile-Friendly Algorithm but to provide an experience that rewards smartphone searchers and advances the broader business interests of the company among mobile users.
Link2CITY has the knowledge, expertise, and experience to successfully build and market your mobile presence. Call us today to make an appointment!