{"id":3014,"date":"2014-04-17T12:18:13","date_gmt":"2014-04-17T12:18:13","guid":{"rendered":"https:\/\/link2city.com\/dev\/strategic-use-of-images-in-seo\/"},"modified":"2014-04-17T12:18:13","modified_gmt":"2014-04-17T12:18:13","slug":"strategic-use-of-images-in-seo","status":"publish","type":"post","link":"https:\/\/link2city.com\/dev\/strategic-use-of-images-in-seo\/","title":{"rendered":"Strategic Use of Images in Search Engine Optimization"},"content":{"rendered":"<h1><strong>Strategic Use of Images in Search Engine Optimization<\/strong><\/h1>\n<p>When assessing\u00a0page structure and layout, there is a subtle, yet\u00a0<strong>strategic way to use images in an SEO-friendly manner<\/strong>\u00a0(beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let\u2019s look at an example:<\/p>\n<p>Suppose you operate a travel site and you want to optimize a given page for the term \u201cLas Vegas hotel\u201d. Suppose that you also want to include an enticing marketing message such as \u201cBook now and save 20%!\u201d. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.<\/p>\n<p>In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strategic Use of Images in Search Engine Optimization When assessing\u00a0page structure and layout, there is a subtle, yet\u00a0strategic way to use images in an SEO-friendly manner\u00a0(beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let\u2019s look at an example: Suppose you operate a travel site and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[12,13,14,15],"class_list":["post-3014","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization","tag-content","tag-flat","tag-persuasion","tag-seo-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategic Use of Images in Search Engine Optimization - Link2CITY Your Premier Full-Service Digital Agency in Miami<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic Use of Images in Search Engine Optimization - Link2CITY Your Premier Full-Service Digital Agency in Miami\" \/>\n<meta property=\"og:description\" content=\"Strategic Use of Images in Search Engine Optimization When assessing\u00a0page structure and layout, there is a subtle, yet\u00a0strategic way to use images in an SEO-friendly manner\u00a0(beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? 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