{"id":3098,"date":"2017-08-01T06:13:36","date_gmt":"2017-08-01T06:13:36","guid":{"rendered":"https:\/\/link2city.com\/dev\/everywhere-approach-smart-online-marketing-strategy\/"},"modified":"2017-08-01T06:13:36","modified_gmt":"2017-08-01T06:13:36","slug":"everywhere-approach-smart-online-marketing-strategy","status":"publish","type":"post","link":"https:\/\/link2city.com\/dev\/everywhere-approach-smart-online-marketing-strategy\/","title":{"rendered":"\u201cBe Everywhere\u201d Approach a Smart Online Marketing Strategy"},"content":{"rendered":"<h1><strong>\u201cBe Everywhere\u201d Approach a Smart Online Marketing Strategy<\/strong><\/h1>\n<p><strong>June 14, 2017<\/strong><br \/>\nDoes your online marketing strategy have the following?<\/p>\n<ul style=\"margin-left: 20px;\">\n<li>A website<\/li>\n<li>Original content (a blog)?<\/li>\n<li>Social media presence<\/li>\n<\/ul>\n<p>If you have all three you\u2019re probably nodding along and smiling at how you\u2019ve checked all the boxes. But what if I told you that wasn\u2019t enough to get your business found online today?<\/p>\n<p>It\u2019s time to go beyond the basics with your online marketing strategy \u2014 and should you have to be everywhere to do so?<\/p>\n<p>image: https:\/\/cdn2.business2community.com\/wp-content\/uploads\/2017\/06\/online-marketing-strategy-be-everywhere.png<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5550\" src=\"https:\/\/link2city.com\/wp-content\/uploads\/2017\/08\/blog3photo1.jpg\" alt=\"Blog photo\" width=\"100%\" \/><\/p>\n<h3>Is \u201cBe Everywhere\u201d A Smart Online Marketing Strategy?<\/h3>\n<p>I recently read an eBook,\u00a0<strong><em>The Everywhere Brand: Embracing the Universe Beyond Your Website (and App)<\/em><\/strong>, by best-selling authors Jay Baer<em>\u00a0<\/em>and Jeffrey K. Rohrs.<\/p>\n<p>The eBook details the basic online marketing strategy and how it has changed.<\/p>\n<p>These savvy authors say it\u2019s time to think differently about how you engage customers online. And I agree.<\/p>\n<p>Here are just a few of the ways online marketing has pivoted:<\/p>\n<ul style=\"margin-left: 20px;\">\n<li>According to Nielsen, the average U.S. adult internet user visits 45 mobile websites and uses 28 smartphone apps per month.<\/li>\n<li>In November 2016, mobile surpassed desktop internet usage for the first time ever.<\/li>\n<li>Mobile search now accounts for nearly 60% of all searches.<\/li>\n<li>Voice search now accounts for more than 20% of all searches on Google.<\/li>\n<\/ul>\n<p>Jay and Jeffery define an \u201cEverywhere Brand\u201d as:<\/p>\n<p>\u201cThe Everywhere Brand is a brand whose digital knowledge \u2014 the factual assets about a company that capture consumer attention \u2014 exists consistently and accurately in a great many online locations, not just on a corporate website and app. This universal approach ensures that The Everywhere Brand serves customers on the digital planets they frequent, translates into a better brand experience, and drives more business opportunity.\u201d<\/p>\n<p>The biggest point they underscore is that most website visits are 10-seconds or shorter in duration, and they are often referred by search engines.<\/p>\n<p><strong>7 Key Traits Of Brands \u2018Being Everywhere\u2019<\/strong><\/p>\n<p>Our authors also insist that if you want to be a \u2018be everywhere\u2019 brand you must have the following seven traits.<\/p>\n<p><strong>1) You must be customer-centric.<\/strong>\u00a0In other words, do you really know how your customers see you? How do they search for your brand online? How do they use search, maps, digital directories (think search engines and AI, like Siri or Alexa?\u00a0<a href=\"https:\/\/www.businessesgrow.com\/2017\/06\/07\/voice-search\/\">Voice search<\/a>\u00a0now matters!<\/p>\n<p><strong>2) Be Active.<\/strong>\u00a0Are you actively updating all of the information that\u2019s available online and through digital media to reflect your brand\u2019s most current information? Because there are hundreds of digital areas that provide information on your company (maps, directories, search engines, social networks, GPS, etc.) this is no easy task.<\/p>\n<p><strong>3) Organization.<\/strong>\u00a0(DUH!) Outdated data and the cure to being everywhere means you have to put the three things to work:<\/p>\n<ul style=\"margin-left: 20px;\">\n<li>People \u2014 who is in charge of being everywhere?<\/li>\n<li>Processes \u2014 what processes ensure your data is up-to-date?<\/li>\n<li>Technology \u2014 what technology helps you achieve the above?<\/li>\n<\/ul>\n<p><strong>4) Thinks in real-time.<\/strong>\u00a0With\u00a0<a href=\"https:\/\/www.comscore.com\/Insights\/Presentations-and-Whitepapers\/2016\/The-2016-US-Mobile-App-Report\">71% of all online searches happening in real-time through mobile devices<\/a>, your \u2018be everywhere\u2019 brand must also happen in real-time. When weather, illness, or other emergencies take place, are you prepared? Is your data instantly updated?<\/p>\n<p><strong>5) Is granular with their data.<\/strong>\u00a0Taking a page from SEO, you know how important it is to stand out and be different. Meaning you have to get down to the nitty-gritty with your data and be AS SPECIFIC AS POSSIBLE when putting information about your brand on the world wide web.<\/p>\n<p><strong>6) Is always responsive.<\/strong>\u00a0Do actively solicit reviews for your company? Do you always respond to those reviews, even if they\u2019re negative? You should! Feedback can be hard to swallow but responsive, \u2018be everywhere\u2019 brands look at feedback as a way to improve.<\/p>\n<p><strong>7) Strives to be innovative.<\/strong>\u00a0Granted, this is easier said than done. Resting on what you have done won\u2019t get you anywhere. You\u2019ve got to be a risk taker, make plays, run tests, and constantly be looking for \u201cwhat\u2019s next\u201d in your industry.<\/p>\n<h3>Should Your Brand Be EVERYWHERE?<\/h3>\n<p>If your online marketing strategy is to \u201cBE EVERYWHERE\u201d that\u2019s totally fine (and doable). But you have to own it.<\/p>\n<p>You can do that in three simple steps by:<\/p>\n<ol style=\"margin-left: 20px;\">\n<li>Choosing where you\u2019re going to BE<\/li>\n<li>Making sure those assets (owned or rented) are accurate<\/li>\n<li>Ensuring your online data (people, products, location data) is always up-to-date<\/li>\n<\/ol>\n<p>As Jay and Jeffrey point out in their eBook,<\/p>\n<p>\u201cThis goes far beyond each location\u2019s name, address, phone number, and hours of operation.\u201d<\/p>\n<p>If and ONLY IF you are able to make that commitment, go ahead and be a \u2018be everywhere\u2019 brand.<\/p>\n<p>If not, you may want to start taking baby steps to get yourself going in the \u2018everywhere\u2019 direction.<\/p>\n<p><strong>How do you feel about the \u2018be everywhere\u2019 business mentality? Do you agree or disagree, and why<\/strong><br \/>\nAs seen on business2community.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cBe Everywhere\u201d Approach a Smart Online Marketing Strategy June 14, 2017 Does your online marketing strategy have the following? A website Original content (a blog)? Social media presence If you have all three you\u2019re probably nodding along and smiling at how you\u2019ve checked all the boxes. But what if I told you that wasn\u2019t enough [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-3098","post","type-post","status-publish","format-standard","hentry","category-search-engine-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Approach A Smart Online Marketing Strategy-link2city.com<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Approach A Smart Online Marketing Strategy-link2city.com\" \/>\n<meta property=\"og:description\" content=\"\u201cBe Everywhere\u201d Approach a Smart Online Marketing Strategy June 14, 2017 Does your online marketing strategy have the following? 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