{"id":3104,"date":"2018-03-16T15:28:49","date_gmt":"2018-03-16T15:28:49","guid":{"rendered":"https:\/\/link2city.com\/dev\/20-digital-marketing-stats-need-know-2018\/"},"modified":"2018-03-16T15:28:49","modified_gmt":"2018-03-16T15:28:49","slug":"20-digital-marketing-stats-need-know-2018","status":"publish","type":"post","link":"https:\/\/link2city.com\/dev\/20-digital-marketing-stats-need-know-2018\/","title":{"rendered":"20 Digital Marketing Stats You Need to Know in 2018"},"content":{"rendered":"<h1>20 Digital Marketing Stats You Need to Know in 2018<\/h1>\n<p>Digital marketing is changing at a meteoric rate, making it more difficult for businesses to keep up with the latest industry standards. In fact,\u00a076% of people think marketing has changed more in the past two years than it did over the previous fifty, which sums the pace of change right now.<\/p>\n<p>So to help put things into context for 2017, here are 20 digital marketing stats and charts to quickly summarise the state of content marketing, as it stands now.<\/p>\n<h2>Mobile marketing in 2017<\/h2>\n<p>Mobile is no longer the new kid in town; it\u2019s the most common way people access the web. So there are no excuses for failing to meet user expectations across multiple devices in 2017. Sadly, the stats suggest most businesses are\u00a0still coming up short.<\/p>\n<p><strong>#1: Mobile loading times are\u00a0<em>way<\/em>\u00a0behind the 2-second target. (Marketing Charts, Google)<\/strong><\/p>\n<p><a href=\"https:\/\/www.ventureharbour.com\/wp-content\/uploads\/2017\/04\/Google-Mobile-Page-Speed-Benchmarks-Mar2017.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"normal aligncenter size-full wp-image-7491\" src=\"https:\/\/www.ventureharbour.com\/wp-content\/uploads\/2017\/04\/Google-Mobile-Page-Speed-Benchmarks-Mar2017.png\" alt=\"Google Mobile Page Speed Benchmarks Mar2017 \" width=\"1000\" height=\"590\" \/><\/a><\/p>\n<p><strong>#2: 85% of mobile advertisers think they\u2019re providing a positive experience; only 47% of users agree.\u00a0<\/strong><\/p>\n<p><strong>#3: Mobile will account for 72% of digital ad spend by 2019.<\/strong><\/p>\n<h4>Takeaway<\/h4>\n<p>It\u2019s ten years since the first iPhone was released and the majority of brands are still failing their mobile users. Worse still, most of them don\u2019t even realize\u00a0they\u2019re doing it but you can guarantee their visitors do. Bloated sites, sloppy code and aggressive advertising are just a few of the bad habits many sites are still guilty of\u00a0\u2013 and we should all know better by now.<\/p>\n<h2>Search marketing in 2017<\/h2>\n<p>When you talk about change in digital marketing, the search has got to be the most chaotic aspect of it all. Google algorithm updates alone have kept so many marketers awake at night we should be considering a lawsuit but user habits are just as decisive in how we approach search marketing.<\/p>\n<p><strong>#4: 60% of people have started using voice search within the last year.\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/www.ventureharbour.com\/wp-content\/uploads\/2017\/04\/start-search-commands-google.png\"><img decoding=\"async\" class=\"normal aligncenter size-full wp-image-7490\" src=\"https:\/\/www.ventureharbour.com\/wp-content\/uploads\/2017\/04\/start-search-commands-google.png\" alt=\"start search commands google\" width=\"800\" height=\"490\" \/><\/a><\/p>\n<p><strong>#5: The average number of organic results on Google searches has dropped from 10 to 8.5.\u00a0<\/strong><\/p>\n<p><strong>#6: The average world length of content that ranks on the first page of Google results is 1,890 words.\u00a0<\/strong><\/p>\n<h4>Takeaway<\/h4>\n<p>The age of voice search is very much here but don\u2019t expect it replace displays entirely. Google continues to prioritize its own ads and products over organic listings but text ads don\u2019t exactly fit into voice-only searches.\u00a0There\u2019s also a lot of demand for visual content while it turns out search engines and users alike have developed a love for long-form written content.<\/p>\n<h2>Email marketing in 2017<\/h2>\n<p>Despite newer strategies like content and social media marketing getting most of the attention, email\u00a0remains as one of the most effective ways to generate new leads and get customers back for another purchase. Email is the marketing strategy that refuses to go away \u2013 not we\u2019d want it to.<\/p>\n<p><strong>#7: The best time of day to send emails is between 4pm and 8pm<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.ventureharbour.com\/wp-content\/uploads\/2017\/04\/Experian-Email-Performance-by-Time-of-Day-in-Q42016-Mar2017.png\"><img decoding=\"async\" class=\"normal aligncenter size-full wp-image-7492\" src=\"https:\/\/www.ventureharbour.com\/wp-content\/uploads\/2017\/04\/Experian-Email-Performance-by-Time-of-Day-in-Q42016-Mar2017.png\" alt=\"Experian Email Performance by Time of Day in Q42016 Mar2017\" width=\"1000\" height=\"535\" \/><\/a><\/p>\n<p><strong>#8:\u00a0Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns.<\/strong><\/p>\n<p>Source: &#8221;\u00a020 Digital Marketing Stats You Need to Know in 2018&#8243; Venture Harbour<\/p>\n","protected":false},"excerpt":{"rendered":"<p>20 Digital Marketing Stats You Need to Know in 2018 Digital marketing is changing at a meteoric rate, making it more difficult for businesses to keep up with the latest industry standards. In fact,\u00a076% of people think marketing has changed more in the past two years than it did over the previous fifty, which sums [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-3104","post","type-post","status-publish","format-standard","hentry","category-search-engine-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>20 Digital Marketing Stats You Needed to Know in 2018<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"20 Digital Marketing Stats You Needed to Know in 2018\" \/>\n<meta property=\"og:description\" content=\"20 Digital Marketing Stats You Need to Know in 2018 Digital marketing is changing at a meteoric rate, making it more difficult for businesses to keep up with the latest industry standards. In fact,\u00a076% of people think marketing has changed more in the past two years than it did over the previous fifty, which sums [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/link2city.com\/dev\/20-digital-marketing-stats-need-know-2018\/\" \/>\n<meta property=\"og:site_name\" content=\"Link2CITY Your Premier Full-Service Digital Agency in Miami\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-16T15:28:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ventureharbour.com\/wp-content\/uploads\/2017\/04\/Google-Mobile-Page-Speed-Benchmarks-Mar2017.png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/link2city.com\\\/dev\\\/20-digital-marketing-stats-need-know-2018\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/link2city.com\\\/dev\\\/20-digital-marketing-stats-need-know-2018\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/link2city.com\\\/dev\\\/#\\\/schema\\\/person\\\/b906004162ea569cc7e078e1378ff1a2\"},\"headline\":\"20 Digital Marketing Stats You Need to Know in 2018\",\"datePublished\":\"2018-03-16T15:28:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/link2city.com\\\/dev\\\/20-digital-marketing-stats-need-know-2018\\\/\"},\"wordCount\":501,\"image\":{\"@id\":\"https:\\\/\\\/link2city.com\\\/dev\\\/20-digital-marketing-stats-need-know-2018\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ventureharbour.com\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/Google-Mobile-Page-Speed-Benchmarks-Mar2017.png\",\"articleSection\":[\"Search Engine Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/link2city.com\\\/dev\\\/20-digital-marketing-stats-need-know-2018\\\/\",\"url\":\"https:\\\/\\\/link2city.com\\\/dev\\\/20-digital-marketing-stats-need-know-2018\\\/\",\"name\":\"20 Digital Marketing Stats You Needed to Know in 2018\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/link2city.com\\\/dev\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/link2city.com\\\/dev\\\/20-digital-marketing-stats-need-know-2018\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/link2city.com\\\/dev\\\/20-digital-marketing-stats-need-know-2018\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ventureharbour.com\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/Google-Mobile-Page-Speed-Benchmarks-Mar2017.png\",\"datePublished\":\"2018-03-16T15:28:49+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/link2city.com\\\/dev\\\/#\\\/schema\\\/person\\\/b906004162ea569cc7e078e1378ff1a2\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/link2city.com\\\/dev\\\/20-digital-marketing-stats-need-know-2018\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/link2city.com\\\/dev\\\/20-digital-marketing-stats-need-know-2018\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/link2city.com\\\/dev\\\/20-digital-marketing-stats-need-know-2018\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ventureharbour.com\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/Google-Mobile-Page-Speed-Benchmarks-Mar2017.png\",\"contentUrl\":\"https:\\\/\\\/www.ventureharbour.com\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/Google-Mobile-Page-Speed-Benchmarks-Mar2017.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/link2city.com\\\/dev\\\/20-digital-marketing-stats-need-know-2018\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/link2city.com\\\/dev\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"20 Digital Marketing Stats You Need to Know in 2018\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/link2city.com\\\/dev\\\/#website\",\"url\":\"https:\\\/\\\/link2city.com\\\/dev\\\/\",\"name\":\"Link2CITY Your Premier Full-Service Digital Agency in Miami\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/link2city.com\\\/dev\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/link2city.com\\\/dev\\\/#\\\/schema\\\/person\\\/b906004162ea569cc7e078e1378ff1a2\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/283ce867daeab46910e469b6f12372bf918509304b41bfd0fa544af358df5c8c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/283ce867daeab46910e469b6f12372bf918509304b41bfd0fa544af358df5c8c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/283ce867daeab46910e469b6f12372bf918509304b41bfd0fa544af358df5c8c?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/link2city.com\\\/dev\"],\"url\":\"https:\\\/\\\/link2city.com\\\/dev\\\/author\\\/l2cadmin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"20 Digital Marketing Stats You Needed to Know in 2018","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"20 Digital Marketing Stats You Needed to Know in 2018","og_description":"20 Digital Marketing Stats You Need to Know in 2018 Digital marketing is changing at a meteoric rate, making it more difficult for businesses to keep up with the latest industry standards. In fact,\u00a076% of people think marketing has changed more in the past two years than it did over the previous fifty, which sums [&hellip;]","og_url":"https:\/\/link2city.com\/dev\/20-digital-marketing-stats-need-know-2018\/","og_site_name":"Link2CITY Your Premier Full-Service Digital Agency in Miami","article_published_time":"2018-03-16T15:28:49+00:00","og_image":[{"url":"https:\/\/www.ventureharbour.com\/wp-content\/uploads\/2017\/04\/Google-Mobile-Page-Speed-Benchmarks-Mar2017.png","type":"","width":"","height":""}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/link2city.com\/dev\/20-digital-marketing-stats-need-know-2018\/#article","isPartOf":{"@id":"https:\/\/link2city.com\/dev\/20-digital-marketing-stats-need-know-2018\/"},"author":{"name":"admin","@id":"https:\/\/link2city.com\/dev\/#\/schema\/person\/b906004162ea569cc7e078e1378ff1a2"},"headline":"20 Digital Marketing Stats You Need to Know in 2018","datePublished":"2018-03-16T15:28:49+00:00","mainEntityOfPage":{"@id":"https:\/\/link2city.com\/dev\/20-digital-marketing-stats-need-know-2018\/"},"wordCount":501,"image":{"@id":"https:\/\/link2city.com\/dev\/20-digital-marketing-stats-need-know-2018\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ventureharbour.com\/wp-content\/uploads\/2017\/04\/Google-Mobile-Page-Speed-Benchmarks-Mar2017.png","articleSection":["Search Engine Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/link2city.com\/dev\/20-digital-marketing-stats-need-know-2018\/","url":"https:\/\/link2city.com\/dev\/20-digital-marketing-stats-need-know-2018\/","name":"20 Digital Marketing Stats You Needed to Know in 2018","isPartOf":{"@id":"https:\/\/link2city.com\/dev\/#website"},"primaryImageOfPage":{"@id":"https:\/\/link2city.com\/dev\/20-digital-marketing-stats-need-know-2018\/#primaryimage"},"image":{"@id":"https:\/\/link2city.com\/dev\/20-digital-marketing-stats-need-know-2018\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ventureharbour.com\/wp-content\/uploads\/2017\/04\/Google-Mobile-Page-Speed-Benchmarks-Mar2017.png","datePublished":"2018-03-16T15:28:49+00:00","author":{"@id":"https:\/\/link2city.com\/dev\/#\/schema\/person\/b906004162ea569cc7e078e1378ff1a2"},"breadcrumb":{"@id":"https:\/\/link2city.com\/dev\/20-digital-marketing-stats-need-know-2018\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/link2city.com\/dev\/20-digital-marketing-stats-need-know-2018\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/link2city.com\/dev\/20-digital-marketing-stats-need-know-2018\/#primaryimage","url":"https:\/\/www.ventureharbour.com\/wp-content\/uploads\/2017\/04\/Google-Mobile-Page-Speed-Benchmarks-Mar2017.png","contentUrl":"https:\/\/www.ventureharbour.com\/wp-content\/uploads\/2017\/04\/Google-Mobile-Page-Speed-Benchmarks-Mar2017.png"},{"@type":"BreadcrumbList","@id":"https:\/\/link2city.com\/dev\/20-digital-marketing-stats-need-know-2018\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/link2city.com\/dev\/"},{"@type":"ListItem","position":2,"name":"20 Digital Marketing Stats You Need to Know in 2018"}]},{"@type":"WebSite","@id":"https:\/\/link2city.com\/dev\/#website","url":"https:\/\/link2city.com\/dev\/","name":"Link2CITY Your Premier Full-Service Digital Agency in Miami","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/link2city.com\/dev\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/link2city.com\/dev\/#\/schema\/person\/b906004162ea569cc7e078e1378ff1a2","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/283ce867daeab46910e469b6f12372bf918509304b41bfd0fa544af358df5c8c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/283ce867daeab46910e469b6f12372bf918509304b41bfd0fa544af358df5c8c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/283ce867daeab46910e469b6f12372bf918509304b41bfd0fa544af358df5c8c?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/link2city.com\/dev"],"url":"https:\/\/link2city.com\/dev\/author\/l2cadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/link2city.com\/dev\/wp-json\/wp\/v2\/posts\/3104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/link2city.com\/dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/link2city.com\/dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/link2city.com\/dev\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/link2city.com\/dev\/wp-json\/wp\/v2\/comments?post=3104"}],"version-history":[{"count":0,"href":"https:\/\/link2city.com\/dev\/wp-json\/wp\/v2\/posts\/3104\/revisions"}],"wp:attachment":[{"href":"https:\/\/link2city.com\/dev\/wp-json\/wp\/v2\/media?parent=3104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/link2city.com\/dev\/wp-json\/wp\/v2\/categories?post=3104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/link2city.com\/dev\/wp-json\/wp\/v2\/tags?post=3104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}