{"id":3107,"date":"2018-03-20T20:45:04","date_gmt":"2018-03-20T20:45:04","guid":{"rendered":"https:\/\/link2city.com\/dev\/8-digital-marketing-stats-grabbed-attention-week\/"},"modified":"2018-03-20T20:45:04","modified_gmt":"2018-03-20T20:45:04","slug":"8-digital-marketing-stats-grabbed-attention-week","status":"publish","type":"post","link":"https:\/\/link2city.com\/dev\/8-digital-marketing-stats-grabbed-attention-week\/","title":{"rendered":"8 Digital Marketing Stats That Grabbed Our Attention"},"content":{"rendered":"

8 Digital Marketing Stats That Grabbed Our Attention<\/strong><\/h1>\n

1. Snap to it<\/strong>
\nOn Thursday,\u00a0Snapchat opened up\u00a0its fun augmented reality lenses to the masses, allowing developers, creators and brands to make their own 3D animated figures and face-swapping lenses.<\/p>\n

While Snapchat and Facebook continue to battle it out over the best features, Snapchat has a big advantage with the massive amount of content created with the app every day.<\/p>\n

Snapchat expects\u00a01 trillion photos<\/strong>\u00a0will be taken using the app this year, equivalent to\u00a031,710 Snaps every second.<\/strong>\u00a0Yep, every second.<\/p>\n

2. Millennial DIYers<\/strong>
\nMove over, Bob Vila. This Old House, the home makeover TV show hosted by Vila, is making a big push to reach a new group of millennial homeowners.<\/p>\n

According to the brand,\u00a040 percent of its multiplatform audience are millennials<\/strong>\u00a0and it\u2019s launching a new property dubbed House One to reach them. Moreover, digital impressions across all of This Old House\u2019s properties total\u00a065 million.<\/strong><\/p>\n

3. Instagram-worthy brands<\/strong>
\nSpeaking of millennials, they like Instagram. And just like every other highly coveted advertising demographic, they really love when brands reach them through the app. Insert skeptical-face emoji.<\/p>\n

According to a survey of 1,000 women conducted by Bustle Digital Group,\u00a081 percent<\/strong>\u00a0said that social media is the most effective way to reach them. From that group,\u00a040 percent said that Instagram is the best way to reach them.<\/strong><\/p>\n

Another 36 percent of women find brands through websites while 35 percent said that email and online articles help them discover brands.<\/p>\n

Click here to read Adweek staff writer Katie Richards\u2019\u00a0full rundown\u00a0on Bustle\u2019s report.<\/p>\n

4. Wrestling for views<\/strong>
\nWorld Wrestling Entertainment (more commonly referred to as WWE) is getting its\u00a0own weekly show\u00a0for Facebook Watch.<\/p>\n

While a number of sports organizations are experimenting with programmed shows on Facebook, here\u2019s one stat that shows how big WWE\u2019s audience is:\u00a038 million<\/strong>. That\u2019s how many followers the brand has on its main Facebook page.<\/p>\n

For comparison, the NFL\u2019s page has\u00a016 million followers<\/strong>\u00a0while the NBA counts\u00a034 million followers<\/strong>\u00a0on its main page.<\/p>\n

5. Facebook continues to eat the world<\/strong>
\nIn other Facebook-related news this week, the social giant announced that\u00a017 billion,<\/strong>\u00a0yes billion, video chats have been sent via Messenger this year, doubling 2016\u2019s numbers. Beyond video,\u00a0people sent 1.7 billion emojis on a daily basis.<\/strong><\/p>\n

Even while Snapchat, Kik and other messaging apps continue to tout huge messaging numbers, Facebook\u2019s scale is unmatched and will likely only continue to grow.<\/p>\n

Here\u2019s more\u00a0on Facebook\u2019s burgeoning messaging empire.<\/p>\n

6. I want my mobile TV<\/strong>
\nT-Mobile wants a piece of the streaming business. The carrier\u00a0purchased Layer3this week for a non-disclosed price. According to experts, the deal could in theory layer phone plans and offerings on top of streaming TV.<\/p>\n

As more consumers cut the cord, T-Mobile sees a big opportunity to customize streaming. Layer3 offers a skinny bundle of\u00a0250 channels that costs $75 a month<\/strong>. The brand is pretty mum on specific details, but it\u2019s not hard to imagine that it will find a way to include Layer3 into phone packages, particularly as T-Mobile continues to fight Verizon and AT&T\u2014both of which are also making a big bet on content and video.<\/p>\n

Also this week,\u00a0Verizon will reportedly\u00a0pay\u00a0$2 billion<\/strong>\u00a0to stream NFL games over the next five years.<\/p>\n

7. Bloomberg\u2019s crazy for Twitter<\/strong>
\nBloomberg is betting big on Twitter\u2019s 24-hour news cycle with a new program called TicToc.<\/p>\n

According to Axios,\u00a0the publisher is hiring 50 people to staff the ambitious digital effort and will launch with six partnerships on Monday: Goldman Sachs, Infiniti, TD Ameritrade, CA Technologies, AT&T and CME Group. Such partnerships include a\u00a0steep investment of $1.5 million to $3 million,<\/strong> reported Sara Fischer.<\/p>\n

Moreover, Bloomberg Media\u2019s digital advertising revenue has grown 25 percent year over year for 2017 so far, which includes\u00a027 different ad tech products.<\/strong><\/p>\n

8. Facebook and Google aren\u2019t going anywhere<\/strong>
\nThe duopoly\u2019s reign continues to grow tighter.<\/p>\n

According to Forrester Research, online ad revenue grew globally by\u00a0$10.5 billion<\/strong>\u00a0years over year during the third quarter of 2017. The firm tracked 13 companies\u2019 ad sales including Google, Facebook, Alibaba, Baidu, and Tencent.<\/p>\n

The chart below helps explain marketers and publishers\u2019 gripes with Facebook and Google.\u00a0Along with Alibaba, the three companies control 75 percent<\/strong>\u00a0of the global online advertising market, making it hard for publishers to increase revenue and difficult for brands who want different advertising options.<\/p>\n

\"ForresterSource: Adweek ” 8 Digital Marketing Stats That Grabbed Our Attention”<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

8 Digital Marketing Stats That Grabbed Our Attention 1. Snap to it On Thursday,\u00a0Snapchat opened up\u00a0its fun augmented reality lenses to the masses, allowing developers, creators and brands to make their own 3D animated figures and face-swapping lenses. While Snapchat and Facebook continue to battle it out over the best features, Snapchat has a big […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-3107","post","type-post","status-publish","format-standard","hentry","category-search-engine-marketing"],"yoast_head":"\n8 Digital Marketing Stats That Grabbed Our Attention - Link2CITY Your Premier Full-Service Digital Agency in Miami<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Digital Marketing Stats That Grabbed Our Attention - Link2CITY Your Premier Full-Service Digital Agency in Miami\" \/>\n<meta property=\"og:description\" content=\"8 Digital Marketing Stats That Grabbed Our Attention 1. Snap to it On Thursday,\u00a0Snapchat opened up\u00a0its fun augmented reality lenses to the masses, allowing developers, creators and brands to make their own 3D animated figures and face-swapping lenses. While Snapchat and Facebook continue to battle it out over the best features, Snapchat has a big […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/link2city.com\/dev\/8-digital-marketing-stats-grabbed-attention-week\/\" \/>\n<meta property=\"og:site_name\" content=\"Link2CITY Your Premier Full-Service Digital Agency in Miami\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-20T20:45:04+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/static.adweek.com\/adweek.com-prod\/wp-content\/uploads\/2017\/12\/forrester-chart-640-2017.png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/link2city.com\\\/dev\\\/8-digital-marketing-stats-grabbed-attention-week\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/link2city.com\\\/dev\\\/8-digital-marketing-stats-grabbed-attention-week\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/link2city.com\\\/dev\\\/#\\\/schema\\\/person\\\/b906004162ea569cc7e078e1378ff1a2\"},\"headline\":\"8 Digital Marketing Stats That Grabbed Our Attention\",\"datePublished\":\"2018-03-20T20:45:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/link2city.com\\\/dev\\\/8-digital-marketing-stats-grabbed-attention-week\\\/\"},\"wordCount\":747,\"image\":{\"@id\":\"https:\\\/\\\/link2city.com\\\/dev\\\/8-digital-marketing-stats-grabbed-attention-week\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/static.adweek.com\\\/adweek.com-prod\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/forrester-chart-640-2017.png\",\"articleSection\":[\"Search Engine Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/link2city.com\\\/dev\\\/8-digital-marketing-stats-grabbed-attention-week\\\/\",\"url\":\"https:\\\/\\\/link2city.com\\\/dev\\\/8-digital-marketing-stats-grabbed-attention-week\\\/\",\"name\":\"8 Digital Marketing Stats That Grabbed Our Attention - Link2CITY Your Premier Full-Service Digital Agency in Miami\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/link2city.com\\\/dev\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/link2city.com\\\/dev\\\/8-digital-marketing-stats-grabbed-attention-week\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/link2city.com\\\/dev\\\/8-digital-marketing-stats-grabbed-attention-week\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/static.adweek.com\\\/adweek.com-prod\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/forrester-chart-640-2017.png\",\"datePublished\":\"2018-03-20T20:45:04+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/link2city.com\\\/dev\\\/#\\\/schema\\\/person\\\/b906004162ea569cc7e078e1378ff1a2\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/link2city.com\\\/dev\\\/8-digital-marketing-stats-grabbed-attention-week\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/link2city.com\\\/dev\\\/8-digital-marketing-stats-grabbed-attention-week\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/link2city.com\\\/dev\\\/8-digital-marketing-stats-grabbed-attention-week\\\/#primaryimage\",\"url\":\"http:\\\/\\\/static.adweek.com\\\/adweek.com-prod\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/forrester-chart-640-2017.png\",\"contentUrl\":\"http:\\\/\\\/static.adweek.com\\\/adweek.com-prod\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/forrester-chart-640-2017.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/link2city.com\\\/dev\\\/8-digital-marketing-stats-grabbed-attention-week\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/link2city.com\\\/dev\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"8 Digital Marketing Stats That Grabbed Our Attention\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/link2city.com\\\/dev\\\/#website\",\"url\":\"https:\\\/\\\/link2city.com\\\/dev\\\/\",\"name\":\"Link2CITY Your Premier Full-Service Digital Agency in Miami\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/link2city.com\\\/dev\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/link2city.com\\\/dev\\\/#\\\/schema\\\/person\\\/b906004162ea569cc7e078e1378ff1a2\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/283ce867daeab46910e469b6f12372bf918509304b41bfd0fa544af358df5c8c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/283ce867daeab46910e469b6f12372bf918509304b41bfd0fa544af358df5c8c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/283ce867daeab46910e469b6f12372bf918509304b41bfd0fa544af358df5c8c?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/link2city.com\\\/dev\"],\"url\":\"https:\\\/\\\/link2city.com\\\/dev\\\/author\\\/l2cadmin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"8 Digital Marketing Stats That Grabbed Our Attention - Link2CITY Your Premier Full-Service Digital Agency in Miami","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"8 Digital Marketing Stats That Grabbed Our Attention - Link2CITY Your Premier Full-Service Digital Agency in Miami","og_description":"8 Digital Marketing Stats That Grabbed Our Attention 1. Snap to it On Thursday,\u00a0Snapchat opened up\u00a0its fun augmented reality lenses to the masses, allowing developers, creators and brands to make their own 3D animated figures and face-swapping lenses. While Snapchat and Facebook continue to battle it out over the best features, Snapchat has a big […]","og_url":"https:\/\/link2city.com\/dev\/8-digital-marketing-stats-grabbed-attention-week\/","og_site_name":"Link2CITY Your Premier Full-Service Digital Agency in Miami","article_published_time":"2018-03-20T20:45:04+00:00","og_image":[{"url":"http:\/\/static.adweek.com\/adweek.com-prod\/wp-content\/uploads\/2017\/12\/forrester-chart-640-2017.png","type":"","width":"","height":""}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/link2city.com\/dev\/8-digital-marketing-stats-grabbed-attention-week\/#article","isPartOf":{"@id":"https:\/\/link2city.com\/dev\/8-digital-marketing-stats-grabbed-attention-week\/"},"author":{"name":"admin","@id":"https:\/\/link2city.com\/dev\/#\/schema\/person\/b906004162ea569cc7e078e1378ff1a2"},"headline":"8 Digital Marketing Stats That Grabbed Our Attention","datePublished":"2018-03-20T20:45:04+00:00","mainEntityOfPage":{"@id":"https:\/\/link2city.com\/dev\/8-digital-marketing-stats-grabbed-attention-week\/"},"wordCount":747,"image":{"@id":"https:\/\/link2city.com\/dev\/8-digital-marketing-stats-grabbed-attention-week\/#primaryimage"},"thumbnailUrl":"http:\/\/static.adweek.com\/adweek.com-prod\/wp-content\/uploads\/2017\/12\/forrester-chart-640-2017.png","articleSection":["Search Engine Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/link2city.com\/dev\/8-digital-marketing-stats-grabbed-attention-week\/","url":"https:\/\/link2city.com\/dev\/8-digital-marketing-stats-grabbed-attention-week\/","name":"8 Digital Marketing Stats That Grabbed Our Attention - Link2CITY Your Premier Full-Service Digital Agency in Miami","isPartOf":{"@id":"https:\/\/link2city.com\/dev\/#website"},"primaryImageOfPage":{"@id":"https:\/\/link2city.com\/dev\/8-digital-marketing-stats-grabbed-attention-week\/#primaryimage"},"image":{"@id":"https:\/\/link2city.com\/dev\/8-digital-marketing-stats-grabbed-attention-week\/#primaryimage"},"thumbnailUrl":"http:\/\/static.adweek.com\/adweek.com-prod\/wp-content\/uploads\/2017\/12\/forrester-chart-640-2017.png","datePublished":"2018-03-20T20:45:04+00:00","author":{"@id":"https:\/\/link2city.com\/dev\/#\/schema\/person\/b906004162ea569cc7e078e1378ff1a2"},"breadcrumb":{"@id":"https:\/\/link2city.com\/dev\/8-digital-marketing-stats-grabbed-attention-week\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/link2city.com\/dev\/8-digital-marketing-stats-grabbed-attention-week\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/link2city.com\/dev\/8-digital-marketing-stats-grabbed-attention-week\/#primaryimage","url":"http:\/\/static.adweek.com\/adweek.com-prod\/wp-content\/uploads\/2017\/12\/forrester-chart-640-2017.png","contentUrl":"http:\/\/static.adweek.com\/adweek.com-prod\/wp-content\/uploads\/2017\/12\/forrester-chart-640-2017.png"},{"@type":"BreadcrumbList","@id":"https:\/\/link2city.com\/dev\/8-digital-marketing-stats-grabbed-attention-week\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/link2city.com\/dev\/"},{"@type":"ListItem","position":2,"name":"8 Digital Marketing Stats That Grabbed Our Attention"}]},{"@type":"WebSite","@id":"https:\/\/link2city.com\/dev\/#website","url":"https:\/\/link2city.com\/dev\/","name":"Link2CITY Your Premier Full-Service Digital Agency in Miami","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/link2city.com\/dev\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/link2city.com\/dev\/#\/schema\/person\/b906004162ea569cc7e078e1378ff1a2","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/283ce867daeab46910e469b6f12372bf918509304b41bfd0fa544af358df5c8c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/283ce867daeab46910e469b6f12372bf918509304b41bfd0fa544af358df5c8c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/283ce867daeab46910e469b6f12372bf918509304b41bfd0fa544af358df5c8c?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/link2city.com\/dev"],"url":"https:\/\/link2city.com\/dev\/author\/l2cadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/link2city.com\/dev\/wp-json\/wp\/v2\/posts\/3107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/link2city.com\/dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/link2city.com\/dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/link2city.com\/dev\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/link2city.com\/dev\/wp-json\/wp\/v2\/comments?post=3107"}],"version-history":[{"count":0,"href":"https:\/\/link2city.com\/dev\/wp-json\/wp\/v2\/posts\/3107\/revisions"}],"wp:attachment":[{"href":"https:\/\/link2city.com\/dev\/wp-json\/wp\/v2\/media?parent=3107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/link2city.com\/dev\/wp-json\/wp\/v2\/categories?post=3107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/link2city.com\/dev\/wp-json\/wp\/v2\/tags?post=3107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}