{"id":3111,"date":"2018-04-27T16:49:32","date_gmt":"2018-04-27T16:49:32","guid":{"rendered":"https:\/\/link2city.com\/dev\/8-local-seo-tips-killer-local-search-strategy\/"},"modified":"2018-04-27T16:49:32","modified_gmt":"2018-04-27T16:49:32","slug":"8-local-seo-tips-killer-local-search-strategy","status":"publish","type":"post","link":"https:\/\/link2city.com\/dev\/8-local-seo-tips-killer-local-search-strategy\/","title":{"rendered":"8 Local SEO Tips for a Killer Local Search Strategy"},"content":{"rendered":"

8 Local SEO Tips for a Killer Local Search Strategy<\/strong><\/h1>\n

Your customers are everywhere \u2013 in different locations, on different devices, and consuming different types of content. As you bolster your SEO strategy with the most up-to-date tactics, you\u2019ll need to address that elephant in the room: local search.<\/p>\n

But before we offer up our best local SEO tips, first and foremost\u2026<\/p>\n

What is local SEO?<\/strong><\/p>\n

Local SEO is the art and science of ranking well in\u00a0local search\u00a0results.<\/p>\n

Nearly half of the searches on Google are for local products and services, according to\u00a0GO-Globe. Today, fifty percent of brands\u00a0leverage location data to target their customers, and 85 to 95 percent of consumer engagement happens through location assets like local listings and local pages,\u00a0Search Engine Land reports.<\/p>\n

What does this mean for your business?<\/strong><\/p>\n

Your local search marketing game had better be good.<\/p>\n

8 Essential Local SEO Tips<\/h2>\n

Research shows that\u00a018% of local smartphone searches\u00a0resulted in a purchase within a day. So it\u2019s time you start snatching up spots in SERPs for local searches around your products and solutions. Here are some local SEO tips and best practices you can implement today.<\/p>\n

Local SEO Tip 1: Get listed on Google My Business.<\/h2>\n

It all starts with\u00a0Google My Business. Local searchers are primarily looking for a business\u2019s address and location, and this free tool enables you to put your NAP (name, address and phone number) and other business information (such as hours and directions) on Google Search and Maps.<\/p>\n

 <\/p>\n

Make sure your profile is complete and keep it up-to-date. Once you get verified through Google (they\u2019ll either call or send you a letter), you can get basic data regarding how people are finding you and where they\u2019re coming from. From there you can use that info to inform your local search strategy going forward.<\/p>\n

Local SEO Tip 2: Use Google Posts in your Google My Business account.<\/h2>\n

In June, Google launched Google Posts in every GMB account. Now, businesses can post updates about deals, local offerings, and upcoming events through their Google My Business account. These posts appear directly in the SERP, providing businesses a unique opportunity to communicate with their customers before they\u2019ve even navigated to your site.<\/p>\n

For more information on how to create and utilize Google Posts, check out\u00a0our guide.<\/p>\n

Local SEO Tip 3: Update your NAP and make them consistent across all channels.<\/h2>\n

It\u2019s not enough to stay on top of your\u00a0Google My Business\u00a0listing \u2014 you need to\u00a0make sure your contact and location information is updated and consistent across your website, social media pages, review sites and directory listings.<\/p>\n

Local SEO Tip 4: Use schema markup.<\/h2>\n

Schema markup\u00a0is a specific code you add to your HTML to improve the way your page is represented in search results. The code helps Google recognize certain elements of your page and tells them what the content on your page means and having it can boost your rankings and improve click-thru rates.<\/p>\n

There are a number of DIY guides to implementing schema markup;\u00a0here\u2019s a good one from Kissmetrics.<\/p>\n

Local SEO Tip 5: Optimize your URL, tags & content.<\/h2>\n

Your\u00a0URL, title tags, headers, meta descriptions, and content should include your city or region and the target keyword of the page they describe. This tells Google what geographical location the page is relevant to and what content is on the page \u2014 and it helps them index your page accordingly.<\/p>\n

Local SEO Tip 6: Engage in (smart, natural & relevant) local link building<\/h2>\n

Having a strong link profile is vital to performing well in search, and entire businesses (some with good link-building practices and some bad) have been built on securing such links.<\/p>\n

This tactic is a marathon, not a sprint, and beware anyone who says they can nab you a bunch of fast links. Still, it\u2019s an important part of a solid local SEO strategy, and you can build a decent link profile yourself.<\/p>\n

 <\/p>\n

Local SEO Tip 7: Get on relevant review sites.<\/h2>\n

Ninety percent of people in a\u00a0Zendesk survey\u00a0said their buying decisions were influenced by online reviews, and\u00a0Moz estimates\u00a0that online reviews make up 10 percent of how Google decides to rank your page. This makes\u00a0your presence on the major review sites\u00a0critical.<\/p>\n

Review sites you should consider being on include:<\/p>\n

    \n
  • Yelp<\/li>\n
  • Yellow Pages<\/li>\n
  • White Pages<\/li>\n
  • Foursquare<\/li>\n
  • Google+ Local<\/li>\n
  • TripAdvisor<\/li>\n
  • Angie\u2019s List<\/li>\n
  • Urbanspoon<\/li>\n
  • Yahoo Local<\/li>\n<\/ul>\n

    Local SEO Tip 8: Track rankings for local searches.<\/h2>\n

    Use marketing\u00a0technology\u00a0to track rankings changes for local searches. You\u2019ll want to track ranking, search volume, device, result type, and whether your preferred URL is the top-ranked result for searches in each geographic location that\u2019s relevant to your business.<\/p>\n

    Plus, create page segments and keyword categories so you can sift through your data and isolate any ranking or performance drops or spikes so you can\u00a0spot issues, opportunities, and seasonal changes. Keep an eye on your striking distance opportunities \u2014 pages that are ranking just below the fold or high on page two for optimization opportunities that will make the most impact.<\/p>\n

    Now that you’re equipped to tackle local search marketing, what are you waiting for? Go local<\/p>\n

    Source: Conductor ” 8 Essential SEO Tips for a Killer Local Search Strategy”<\/p>\n","protected":false},"excerpt":{"rendered":"

    8 Local SEO Tips for a Killer Local Search Strategy Your customers are everywhere \u2013 in different locations, on different devices, and consuming different types of content. As you bolster your SEO strategy with the most up-to-date tactics, you\u2019ll need to address that elephant in the room: local search. But before we offer up our […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3111","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization"],"yoast_head":"\nLocal SEO Tips for a Local Search Strategy - Link2City, 305 259 7776<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local SEO Tips for a Local Search Strategy - Link2City, 305 259 7776\" \/>\n<meta property=\"og:description\" content=\"8 Local SEO Tips for a Killer Local Search Strategy Your customers are everywhere \u2013 in different locations, on different devices, and consuming different types of content. 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