{"id":3115,"date":"2018-05-28T14:42:07","date_gmt":"2018-05-28T14:42:07","guid":{"rendered":"https:\/\/link2city.com\/dev\/twitter-looking-expand-programmatic-offerings-timeline-ad-network-pilot-program\/"},"modified":"2018-05-28T14:42:07","modified_gmt":"2018-05-28T14:42:07","slug":"twitter-looking-expand-programmatic-offerings-timeline-ad-network-pilot-program","status":"publish","type":"post","link":"https:\/\/link2city.com\/dev\/twitter-looking-expand-programmatic-offerings-timeline-ad-network-pilot-program\/","title":{"rendered":"Twitter Looking to Expand its Programmatic Offerings"},"content":{"rendered":"<h1><strong>Twitter Looking to Expand its Programmatic Offerings<\/strong><\/h1>\n<p>Twitter has started recruiting publishers to take part in a pilot programmatic ad network that will place ads in Twitter Timelines embedded in publishers\u2019 sites.<\/p>\n<p>According to the \u201cIntroducing the Twitter Timeline Ads Pilot\u201d page on Twitter\u2019s business site, the Timeline ad network will be available to a select group of publishers in the US soon. The native ad format supported by the network is called Timeline Ads.<\/p>\n<p>From Twitter\u2019s business site:<\/p>\n<blockquote><p>You already enjoy the power of real-time Tweets on your webpage through embedded Timelines. Now, let it generate revenue for your site. The Twitter Timeline network is the first ad program that allows publishers to offer real-time content to their audiences and drive incremental revenue with targeted ads.<\/p><\/blockquote>\n<p>Publishers are asked to give a name, email and website address to be considered for the pilot program.<\/p>\n<p>Twitter\u2019s MoPub network for mobile sites and apps enables advertisers to extend their reach via the Twitter Audience Platform (TAP), but lags behind competitor options like Google\u2019s Display Network and DoubleClick Ad Exchange or Facebook Audience Network.<\/p>\n<p>In releasing its Q1 earnings report earlier this year, Twitter said it had plans to \u201ctap into new channels of demand.\u201d More than half of its ad revenue that quarter came from video, Twitter said. At the time, company executives said that its ad revenue priorities going forward will be centered around improving its core ad offerings.<\/p>\n<p>Depending on how the pilot program evolves, the new Timeline Ad network may very well help Twitter appeal to advertisers wanting more programmatic AD opportunities, while giving publishers the opportunity earn ad revenue. Twitter has not yet formally announced the pilot offering.<\/p>\n<p>Sources:https:\/\/marketingland.com\/twitter-pilot-would-extend-promoted-tweets-to-publishers-embedded-timelines-240863<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter Looking to Expand its Programmatic Offerings Twitter has started recruiting publishers to take part in a pilot programmatic ad network that will place ads in Twitter Timelines embedded in publishers\u2019 sites. According to the \u201cIntroducing the Twitter Timeline Ads Pilot\u201d page on Twitter\u2019s business site, the Timeline ad network will be available to a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[],"class_list":["post-3115","post","type-post","status-publish","format-standard","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twitter Looking to Expand its Programmatic Offerings - Link2CITY Your Premier Full-Service Digital Agency in Miami<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter Looking to Expand its Programmatic Offerings - Link2CITY Your Premier Full-Service Digital Agency in Miami\" \/>\n<meta property=\"og:description\" content=\"Twitter Looking to Expand its Programmatic Offerings Twitter has started recruiting publishers to take part in a pilot programmatic ad network that will place ads in Twitter Timelines embedded in publishers\u2019 sites. 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