{"id":3119,"date":"2019-03-08T17:30:44","date_gmt":"2019-03-08T17:30:44","guid":{"rendered":"https:\/\/link2city.com\/dev\/how-online-video-empowers-people-to-take-action\/"},"modified":"2019-03-08T17:30:44","modified_gmt":"2019-03-08T17:30:44","slug":"how-online-video-empowers-people-to-take-action","status":"publish","type":"post","link":"https:\/\/link2city.com\/dev\/how-online-video-empowers-people-to-take-action\/","title":{"rendered":"How online video empowers people to take action"},"content":{"rendered":"<h1><strong>How online video empowers people to take action<\/strong><\/h1>\n<p>Online video has long been seen as a tool to build brand awareness. But after looking at video trends on YouTube and speaking to thousands of people around the world about why, how, and when they watch online videos, it&#8217;s clear that consumers use video at every stage of their journey. Marketers, take\u00a0note<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>People watch online video to learn new skills and pursue\u00a0passions.<\/li>\n<\/ol>\n<p>Online video is about more than viral content. Often people watch for learning and self\u2011improvement<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>When content is relatable, it motivates people to go from watching\u00a0to\u00a0doing.<\/li>\n<\/ol>\n<p>Whether it\u2019s to learn a new skill or get a product review, people want to see real experiences online \u2014 mistakes included. Authentic content makes learning or buying less intimidating and gives people the confidence they need to take\u00a0action.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>Videos can jump-start action and sometimes purchases\u00a0too.<\/li>\n<\/ol>\n<p>Once people feel like they\u2019ve learned enough online, they\u2019re motivated to get started in real life. And that\u2019s when \u201ccan do\u201d turns into \u201cmust\u00a0buy.\u201d<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li>Though people might not watch a video with the intention of buying, they\u2019re open to\u00a0discovery.<\/li>\n<\/ol>\n<p>As people watch videos to learn, they\u2019re open to brands and products that help them reach their goals. Inspired by the potential of something new, this often sparks further\u00a0research.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"5\">\n<li>Video empowers people at every stage of their journey \u2014 even\u00a0at the point of\u00a0purchase.<\/li>\n<\/ol>\n<p>People turn to online video to learn how to walk the walk, find specific products or brands, and even replace the traditional shopping\u00a0list.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How online video empowers people to take action Online video has long been seen as a tool to build brand awareness. But after looking at video trends on YouTube and speaking to thousands of people around the world about why, how, and when they watch online videos, it&#8217;s clear that consumers use video at every [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[],"class_list":["post-3119","post","type-post","status-publish","format-standard","hentry","category-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How online video empowers people to take action - Link2CITY Your Premier Full-Service Digital Agency in Miami<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How online video empowers people to take action - Link2CITY Your Premier Full-Service Digital Agency in Miami\" \/>\n<meta property=\"og:description\" content=\"How online video empowers people to take action Online video has long been seen as a tool to build brand awareness. 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