{"id":4783,"date":"2026-06-01T06:09:54","date_gmt":"2026-06-01T06:09:54","guid":{"rendered":"https:\/\/link2city.com\/dev\/?post_type=training&p=4783"},"modified":"2026-06-01T06:12:26","modified_gmt":"2026-06-01T06:12:26","slug":"se-friendly-site","status":"publish","type":"training","link":"https:\/\/link2city.com\/dev\/training\/se-friendly-site\/","title":{"rendered":"Search Engine Friendly Web Site"},"content":{"rendered":"

Here we will discuss how to build a search engine friendly site.<\/strong><\/p>\n

The first steps in understanding how to build a search engine friendly site is that a search engine friendly site is not search engine optimized. These two concepts require separate skill sets and generally different professionals.<\/p>\n

Build for your visitors first, and search engines second.<\/strong><\/p>\n

Why? If your site is easy to navigate, intuitive and interesting for your human visitors, it will be easy for the search engines to crawl and index.<\/p>\n

Do not use drop-down menus for your navigation.<\/strong><\/p>\n

Search engines and people using screen readers will not be able to find those pages in the drop-downs. If you must use drop-downs, ensure there are accompanying text links on the page.<\/p>\n

Do not build your website in Flash.<\/strong><\/p>\n

Search engines cannot read the content in Flash movies and neither can people using screen readers. If you must have a Flash site, build a second HTML site for the search engines and disabled visitors. Make sure that you instruct the robots to only index your HTML site using your Robots.txt file.<\/p>\n

Have an SEO consultant on board from the start.<\/strong><\/p>\n

They will ensure that your web development process is as search engine friendly as possible. Having an SEO professional work on your project from the start will also reduce post-production costs to make the site search engine friendly.<\/p>\n

Go easy on images.<\/strong><\/p>\n

Just like Flash, the search engines cannot read the content of images. It is best to describe your content in text as much as possible.<\/p>\n

Search engines and visitors like fresh content.<\/strong><\/p>\n

Ensure you have an area on your website devoted to this. New content gives both the search engines and your visitors a reason to keep coming back!<\/p>\n

Search engines and people navigate through the web and your site via links.<\/strong><\/p>\n

Don\u2019t neglect this important part of building a website. Ensure you have at least a text-based site map and generously link to other relevant areas of your site. If you can use your important keywords, even betters.<\/p>\n

Do not use dynamic URLs (include variable IDs etc.) on pages that you want to be indexed.<\/strong><\/p>\n

Keep it simple and the search engines will reward you.<\/p>\n

Avoid using JavaScript in your header tags and reference it externally when necessary.<\/strong><\/p>\n

Search engines still have trouble reading this kind of code and may miss important information if they get tangled up in unreadable code.<\/p>\n

Try to keep all of your important pages in the top levels of your site.<\/strong><\/p>\n

Just as you don\u2019t want your visitors to travel too far to find the information they want, the spiders don\u2019t want to do it either.<\/p>\n

To learn more about an Internet Solution that really works for your business, use the form on \u201cContact Us<\/a>\u201d page to secure a free one-on-one consultation session- to help your business gain full benefit from a web presence.<\/p>\n","protected":false},"excerpt":{"rendered":"

Here we will discuss how to build a search engine friendly site. The first steps in understanding how to build a search engine friendly site is that a search engine friendly site is not search engine optimized. These two concepts require separate skill sets and generally different professionals. Build for your visitors first, and search […]<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"footnotes":""},"class_list":["post-4783","training","type-training","status-publish","hentry"],"yoast_head":"\nSearch Engine Friendly Web Site - Link2CITY Your Premier Full-Service Digital Agency in Miami<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Engine Friendly Web Site - Link2CITY Your Premier Full-Service Digital Agency in Miami\" \/>\n<meta property=\"og:description\" content=\"Here we will discuss how to build a search engine friendly site. The first steps in understanding how to build a search engine friendly site is that a search engine friendly site is not search engine optimized. 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