8 Digital Marketing Stats That Grabbed Our Attention
8 Digital Marketing Stats That Grabbed Our Attention 1. Snap to it On Thursday, Snapchat opened up its fun augmented reality lenses to the masses, allowing developers, creators and brands to make their own 3D animated figures and face-swapping lenses. While Snapchat and Facebook continue to battle it out over the best features, Snapchat has a big […]
Why Is Marketing Important for a Successful Business
Why Is Marketing Important for a Successful Business The heart of every successful business lies in marketing. So, will your business be successful or not – it all depends on the marketing. The things that every good marketing should cover are advertising, promotions, public relations, and sales. What marketing really does? It is a process […]
How Smartphones Are Changing Advertising & Marketing
How Smartphones Are Changing Advertising & Marketing The advertising and marketing industry has been going through some rapid changes over the last 15 years. The rise of the Internet era has led to a divergence of consumer attention away from traditional forms of media towards more digital forms. While being connected to the Internet via […]
20 Digital Marketing Stats You Need to Know in 2018
20 Digital Marketing Stats You Need to Know in 2018 Digital marketing is changing at a meteoric rate, making it more difficult for businesses to keep up with the latest industry standards. In fact, 76% of people think marketing has changed more in the past two years than it did over the previous fifty, which sums […]
Integrity Is the Most Important Trait for Great Hire
Integrity Is the Most Important Trait for Great Hire Billionaire Warren Buffett, chairman, and CEO of Berkshire Hathaway has lived by a set of awe-inspiring values and principles that have led to unbelievable success. So whenever he imparts his wisdom, you want to tune in. As it relates to hiring the right people for your company, he said: Somebody once […]
10 Reasons for Good Customer Service
10 Reasons for Good Customer Service In today’s highly competitive business environment, there’s a constant and never-ending struggle that every entrepreneur must face. Those who can adapt will survive and thrive, resulting in near-boundless financial success and market saturation. Those who cannot see the proverbial forest through the trees, suffer a slow and inevitable death. The […]
Biggest Marketing Fails When Targeting Millennials
Biggest Marketing Fails When Targeting Millennials Targeting a particular generation in an advertising campaign is not a new strategy, especially with millennials. This generation has been fodder for negative stereotyping and endless jokes. Whether these stereotypes are fitting is negotiable. What isn’t up for debate is this generation’s immense spending power of more than $200 billion […]
SEO Marketing Strategy: Tips for Success in 2018
SEO Marketing Strategy: Tips for Success in 2018 SEO (search engine optimization) marketing is essential to the success of your marketing campaign and your business. And yet, it is often overlooked by entrepreneurs. For some, it seems like a huge technical task that is beyond their grasp. Other entrepreneurs focus their promoting on social networks. […]
3 Marketing Trends That Will Get The Boot In 2018
3 Marketing Trends That Will Get The Boot In 2018 As marketers, we’re used to fighting the fear of missing out — always connecting, watching and following the conversation to ensure we’re not whiffing on valuable opportunities. But when it comes to trends in marketing, it’s important to realize the distinction between the ones worth […]
“Be Everywhere” Approach a Smart Online Marketing Strategy
“Be Everywhere” Approach a Smart Online Marketing Strategy June 14, 2017 Does your online marketing strategy have the following? A website Original content (a blog)? Social media presence If you have all three you’re probably nodding along and smiling at how you’ve checked all the boxes. But what if I told you that wasn’t enough […]