Conscious of the fact that it is necessary to have a website for your business, you would surely want to have one designed for you. It would have been nice if you would be able to do the job yourself. This would allow you to incorporate all your ideas into the design. The problem here is that you may not possess the technical skills required for website design and development. This could be a setback that you could easily overcome though. All that you have to do is to find someone whom you could hire to do the job.
Even as you already have someone doing the job for you, it is still necessary that you are around to give ideas to him. You must bear in mind that while the person you hired may have technical capabilities, it is you who actually understands the nature of your business better. It is wise to set a meeting where you could actually explain to him how your business works. You could tell him about your products so that he would be able to consider the factors involved to make the website really work. However, a single meeting is not a guarantee. You may still need to supervise the entire process. You should be open when it comes to expressing your ideas.
One particular idea that you should consider is attractiveness of the design. Since your website is meant to promote your business, its ultimate goal is to attract potential customers and to provide them with information. Of course, there is no way that people would be interested in the information that you wish to give if, in the first place, your website is not attractive. The content is indeed important but you should never set aside the value of style. Without style, nobody would actually appreciate the content.
As much as possible, the design of the website should immediately give impression about the content or the message that it wishes to relay. This could be a difficult thing to do, especially if the designer does not have artistic tendencies. It is for this reason that you should get a web designer that also knows how to package a product. In website design and development, technical skills are not sufficient. There is also a need for some artistry. You should get a web designer that knows both. This could be a difficult task but it is not impossible. There are already a lot of web designers who are also excellent graphic artists. You should just take a look at the portfolio of each potential candidate. Their products would tell you more about their skills. If you want quality though, you should be prepared to pay for more.