Remarketing is a powerful internet marketing technique that allows you to stay connected with your target audience, even after they leave your site. By presenting your ads to visitors even as they browse other websites, you are gaining brand exposure and becoming more recognizable to your target audience, raising trust and making them more likely to purchase from you. Remarketing also allows you to appeal visitors who didn’t convert, re-engage visitors with abandoned shopping carts or reach customers within a certain time period after they completed a purchase.
Google AdWords allows advertisers to remarket through their platform by creating remarketing lists with a set of rules. You can targeted all website visitors or you can target visitors who came to a specific page on your website or completed a specific action. Then Google will trigger your ads to show to the same visitors on websites across the Google Display Network.
Facebook remarketing works similar to Google AdWords remarketing, but rather than showing your ads across websites within the Display Network, your ads are shown on Facebook. The concept is the same: someone visits your site or interacts with your brand, they’re tagged with a code you implement to track them, and then while they’re scrolling through their Facebook feed your ad pops up to remind them what they’re missing.
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