How Smartphones Are Changing Advertising & Marketing
How Smartphones Are Changing Advertising & Marketing The advertising and marketing industry has been going through some rapid changes over the last 15 years. The rise of the Internet era has led to a divergence of consumer attention away from traditional forms of media towards more digital forms. While being connected to the Internet via personal computers was a significant
20 Digital Marketing Stats You Need to Know in 2018
20 Digital Marketing Stats You Need to Know in 2018 Digital marketing is changing at a meteoric rate, making it more difficult for businesses to keep up with the latest industry standards. In fact, 76% of people think marketing has changed more in the past two years than it did over the previous fifty, which sums the pace of change right
Integrity Is the Most Important Trait for Great Hire
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10 Reasons for Good Customer Service
10 Reasons for Good Customer Service In today’s highly competitive business environment, there’s a constant and never-ending struggle that every entrepreneur must face. Those who can adapt will survive and thrive, resulting in near-boundless financial success and market saturation. Those who cannot see the proverbial forest through the trees, suffer a slow and inevitable death. The struggle that exists today pits
Biggest Marketing Fails When Targeting Millennials
Biggest Marketing Fails When Targeting Millennials Targeting a particular generation in an advertising campaign is not a new strategy, especially with millennials. This generation has been fodder for negative stereotyping and endless jokes. Whether these stereotypes are fitting is negotiable. What isn’t up for debate is this generation’s immense spending power of more than $200 billion annually. Numbers like these understandably
SEO Marketing Strategy: Tips for Success in 2018
SEO Marketing Strategy: Tips for Success in 2018 SEO (search engine optimization) marketing is essential to the success of your marketing campaign and your business. And yet, it is often overlooked by entrepreneurs. For some, it seems like a huge technical task that is beyond their grasp. Other entrepreneurs focus their promoting on social networks. However, SEO is what will