Category Archives: Uncategorized

WASHINGTONJune 6, 2018 /PRNewswire/ — An annual report from ratings and reviews firm Clutch names the top B2B service providers in Miami. Each IT, marketing, design, and development company included in the report was evaluated based on client reviews, market presence, work quality, and services offered.

Top Marketing and Advertising Agencies in Miami

Advertising: Zubi Advertising, NURO MARKETING, Crea7ive Interactive Advertising, bvk, W. Bradford & Co.

Digital Marketing: Over The Top SEO, Fractl, From the Future, Incite Response Inc., Savage Global Marketing, Link2CITY, SEO Brand, White Shark Media, Wegacha, S&G Content Marketing, Disartmedia Digital Agency, OptFirst Internet Marketing, Decographic, PaperStreet Web Design, Jumbolicious Technologies

SEO: SEO Brand, Over The Top SEO, OptFirst Internet Marketing, Savage Global Marketing, Fractl, South Florida Web Studio, PaperStreet Web Design, Ambition Insight, White Shark Media, From the Future, Incite Response, TECKpert, S&G Content Marketing, Link2CITY, Jumbolicious Technologies

PPC: OptFirst Internet Marketing, Over The Top SEO, White Shark Media, Savage Global Marketing, Link2CITY, Incite Response, PaperStreet Web Design, Wegacha, Jumbolicious Technologies

Social Media: Savage Global Marketing, Disartmedia Digital Agency, From the Future, Jumbolicious Technologies, Incite Response, Link2CITY, NewmanPR, Pacific54, bvk, Wegacha, JLB Florida, W. Bradford & Co.

Content Marketing: Fractl, S&G Content Marketing, Decographic, Over The Top SEO, From the Future, W. Bradford & Co., Jumbolicious Technologies

Inbound Marketing: SEO Brand, Over The Top SEO, Fractl, From the Future, Incite Response, Link2CITY, White Shark Media, Wegacha, Ambition Insight, TECKpert, W. Bradford & Co., bvk, NewmanPR

Full-Service Digital: From the Future, Disartmedia Digital Agency, Savage Global Marketing, PaperStreet Web Design, Incite Response, Decographic, Wegacha, South Florida Web Studio, Pacific54, bvk, Ambition Insight, Jumbolicious Technologies, TECKpert, W. Bradford & Co., JLB Florida

Digital Strategy: SEO Brand, Pumped Inc., Fractl, Over The Top SEO, Key Lime Interactive, Crea7ive Interactive Advertising, From the Future, Incite Response, TECKpert, Link2CITY, Ambition Insight, Wegacha, NewmanPR, bvk, White Shark Media

Top Creative and Design Agencies in Miami

Web Design: Chetu, Disartmedia Digital Agency, PaperStreet Web Design, The Digital Agenda, South Florida Web Studio, Savage Global Marketing, Absolute Web Services, The Skins Factory, Decographic, JLB Florida, Ambition Insight, Pacific54, Vizual Technologies Inc., Incite Response, Jumbolicious Technologies

UX/UI: The Skins Factory, Key Lime Interactive, Muno Creative, From the Future, Blue Whale Apps, SDSol Technologies, Artifex Technology Consulting Inc., Absolute Web Services, TECKpert, Crea7ive Interactive Advertising

Logo Design: The Skins Factory, Crea7ive Interactive Advertising, Key Lime Interactive, The Digital Agenda, W. Bradford & Co.

Digital Design: The Skins Factory, Key Lime Interactive, Chetu, The Digital Agenda, Disartmedia Digital Agency, Absolute Web Services, PaperStreet Web Design, Muno Creative, Crea7ive Interactive Advertising, Blue Whale Apps, South Florida Web Studio, Savage Global Marketing, SDSol Technologies, From the Future, Decographic

Video Production: Savage Global Marketing, S&G Content Marketing, Incite Response, NewmanPR, PaperStreet Web Design

Naming: WANT Branding, Crea7ive Interactive Advertising, NURO MARKETING, Decographic, Disartmedia Digital Agency

Branding: WANT Branding, Pumped, Crea7ive Interactive Advertising, Zubi Advertising, Disartmedia Digital Agency, Decographic, NURO MARKETING, APPETITTE Brand Equity Management, NewmanPR, PaperStreet Web Design, Link2CITY, bvk

Top Development Companies in Miami

Website: Mercury Development, Chetu, Blue Whale Apps, Ambition Insight, DS Xpress Inc., Absolute Web Services, TECKpert, Leale Solutions, Vizual Technologies, OrNsoft Corporation, Incite Response, South Florida Web Studio, Muno Creative, JLB Florida, Imagination Media

Mobile App: Mercury Development, Blue Whale Apps, SDSol Technologies, Chetu, TECKpert, DS Xpress, Absolute Web Services, Leale Solutions, Vizual Technologies, OrNsoft Corporation, Genico

Android App: Mercury Development, SDSol Technologies, Blue Whale Apps, DS Xpress, Vizual Technologies, Leale Solutions, OrNsoft Corporation, Genico

iPhone App: Mercury Development, Chetu, SDSol Technologies, DS Xpress, Vizual Technologies, OrNsoft Corporation, Genico

E-Commerce: Absolute Web Services, Imagination Media, DS Xpress, Vizual Technologies, NXTurn, Genico, JLB Florida, Muno Creative

Magneto: Absolute Web Services, Imagination Media, JLB Florida, Vizual Technologies, NXTurn

PHP: Ambition Insight, Vizual Technologies, Chetu, South Florida Web Studio, Imagination Media, OrNsoft Corporation

Software: DS Xpress, OrNsoft Corporation, SDSol Technologies, Leale Solutions, Vizual Technologies, Qualex Consulting Services, Genico

WordPress: Ambition Insight, South Florida Web Studio, JLB Florida, Vizual Technologies, OrNsoft Corporation, Imagination Media, Genico

 

Source: http://news.sys-con.com/node/4278112

Twitter has started recruiting publishers to take part in a pilot programmatic ad network that will place ads in Twitter Timelines embedded in publishers’ sites.

According to the “Introducing the Twitter Timeline Ads Pilot” page on Twitter’s business site, the Timeline ad network will be available to a select group of publishers in the US soon. The native ad format supported by the network is called Timeline Ads.

From Twitter’s business site:

You already enjoy the power of real-time Tweets on your webpage through embedded Timelines. Now, let it generate revenue for your site. The Twitter Timeline network is the first ad program that allows publishers to offer real-time content to their audiences and drive incremental revenue with targeted ads.

Publishers are asked to give a name, email and website address to be considered for the pilot program.

Twitter’s MoPub network for mobile sites and apps enables advertisers to extend their reach via the Twitter Audience Platform (TAP), but lags behind competitor options like Google’s Display Network and DoubleClick Ad Exchange or Facebook Audience Network.

In releasing its Q1 earnings report earlier this year, Twitter said it had plans to “tap into new channels of demand.” More than half of its ad revenue that quarter came from video, Twitter said. At the time, company executives said that its ad revenue priorities going forward will be centered around improving its core ad offerings.

Depending on how the pilot program evolves, the new Timeline Ad network may very well help Twitter appeal to advertisers wanting more programmatic AD opportunities, while giving publishers the opportunity earn ad revenue. Twitter has not yet formally announced the pilot offering.

Sources:https://marketingland.com/twitter-pilot-would-extend-promoted-tweets-to-publishers-embedded-timelines-240863

What is PPC?

PPC or Pay Per Click marketing is a model of advertising that allows marketers to pay only when their ad is clicked by an online user. Search engines like Google and Bing make pay per click advertising available on an auction basis where the highest bidder typically earns the most prominent placement, with some caveats.

To show an ad in PPC or Paid Search results, marketers create ads and then bid on specific search phrases for which to show them. These pay per click ads will then appear above and below the non-paid organic search results, and you’ll pay the search engine a small fee every time a user clicks on your ad, regardless of the total number of times the ad was shown.

What is PPC - Visual example explaining how paid search results appear

You Are Here

Again, all of these ad spots are sold in an auction. To show your own ad here, you would bid the maximum amount you’re willing to pay for a click on your ad. Bid the most in that auction and you have a chance of ranking number 1 in these sponsored or paid results. Note that we said a chance. There’s also something called quality score that can impact your ranking. More on that in a minute.

If someone clicks on your PPC listing, they arrive at your website on a page you’ve selected, and you are charged an amount no more than what you bid. So, if you bid $1.50 maximum on the keyword ‘widgets’, and that’s the highest bid, you’ll probably show up first in line. If 100 people click on your PPC listing, then the search engine or PPC service will charge you a maximum of $150.00.

Why PPC is Important to Digital Marketing

Pay per click advertising can generate traffic right away. It’s simple: Spend enough, get top placement, and potential customers will see your business first. If folks are searching for the key phrases on which you bid and you’ve placed a well-written ad, you will get clicks the moment the ad is activated.

PPC advertising is fast

With some systems, such as Google AdWords, you can generate targeted traffic within a few minutes of opening an account.

PPC advertising is also nimble

Where organic search engine marketing or other forms of advertising can lag weeks or months behind changing audience behavior, you can adjust most pay per click campaigns in hours or days. That provides unmatched ability to adjust to market conditions and changing customer interests.

PPC advertising can also be a bargain

Sometimes, you can find keyword ‘niches’ for which the top bid is a fantastic deal. These are longer, highly specific phrases, that not everyone will have taken the time to pursue; “long-tail search terms”. In this case, PPC is a great option because you can generate highly targeted traffic to your site for a fraction of the cost of any other form of paid advertising.

So, balancing the good and the bad, where does PPC fit in? As a focused advertising tool.

Why PPC Advertising can be Challenging

But PPC advertising can run up costs extremely quickly. It’s easy to get caught up in a bidding war over a particular keyword and end up spending far more than your potential return. ‘Ego-based’ bidding, where a CEO/marketer/someone else decides they Must Be Number One no matter what can cost thousands upon thousands of dollars. Also, bid inflation consistently raises the per-click cost for highly-searched phrases.

This inflation is caused by ego-based bidding and by the search engines themselves, who impose quality restrictions on many keywords. These quality restrictions increase the cost per click even if no one else is bidding.

Junk traffic can also suck the life out of your campaign. Most, but not all pay per click services or providers distribute a segment of their budget to several search engines and other sites via their search partners and content networks. While you certainly want your ads displayed on Google and/or Bing, you may not want your ads showing up and generating clicks from some of the deeper, darker corners of the Internet. The resulting traffic may look fine in high-level statistics reports, but you have to separate out partner network campaigns and carefully manage them if you’re going to get your money’s worth.

Finally, pay per click advertising does not scale. If you get more traffic, you pay more money in nearly direct proportion to that traffic – your cost per click stays constant, and your overall cost increases.

Compare that to search engine optimization, where you invest a fixed amount of effort and/or money to achieve a better rank, and your effective cost per click goes down as you draw more traffic.

 

Source:https://www.portent.com/services/ppc/pay-per-click-explained

Many small business owners know about online business directories but aren’t quite clear on how advantageous they are to their business. Online directories are not just a digital version of the Yellow Pages, where you have to fish through information and flip through pages to find what you’re looking for. They are comprehensive platforms that enable users to instantly identify, learn about, and contact businesses relevant to them. Online business directory listings can work wonders for your small business. This post will familiarize you with online business directories and the specific ways they benefit small businesses.

Types of Online Business Directories

An online business directory refers to an online database that connects users with relevant businesses. Directories contain a diverse range of information on each business, however, some may have a primary focus. Some of the more specific focuses of an online directory might be to:

•  Provide accurate customer reviews
•  Enable side-by-side comparisons
•  Use GPS and social media data to provide real-time results
•  Focus on a specific niche or industry

Online business directories can take the form of a website, app, and/or other platforms. They exist on the web, social media platforms, smartphones, and even on specific devices.

The Cost of Business Directories

There are many online directories for which listing your business is free. Some are free but require additional payment for special features, such as multiple locations or categories, including a website link or call to action, removing ads from your listing, or adding photos and video.

Benefits of Online Business Directories

Some small business owners mistake online directories as massive databases where their listing will just get lost in the shuffle. The truth is, these platforms have significant benefits for small businesses. Here are eight:

1. Amplify Your Online Presence

If you search for your business name on the internet, you will likely see your business show up in directories for which you never submitted a listing. This is because many business directories today pull from other larger directories and automatically create listings.

This means that getting listed in one directed usually means getting listed in several more, allowing you to kill two (or more) birds with one stone. On the flip side, sometimes the information doesn’t transfer over properly. It’s very important to check, claim, and update your listings frequently and regularly.

2. Improve Your Local Visibility

Though they are massive, online business directories have advanced filtering and suggesting capabilities, and serve to connect you with your target audience. As a local business, directories are beneficial because they make your business visible to your local community.

3. Get Discovered More

The typical online business directory allows users to search by specific criteria, such as service, location, and category. By simply entering complete and accurate information in your listing, the directory will then connect your business to the people searching for it, even if they don’t search your business name explicitly. This is highly beneficial because oftentimes, people don’t know to search a specific business name or the specific service they need.

4. Use Word of Mouth

Most online business directories have a customer review component, as word of mouth has always been a trusted source for consumers. With real-time and sharing capabilities of mobile devices, customers can now publish reviews more quickly—even during their experience. People seek out and trust online customer reviews today more than ever, so get listed in online business directories and you’ll be placed in a direct channel to your target audience.

5. Strengthen Your Business Reputation

The fear of negative reviews prevents many businesses from getting listed online, but this shuts them off from getting positive reviews too, which are essential for a good reputation. As long as you know how to properly handle one, the cost of one negative review is outweighed by the benefit of many positive reviews. Plus, a mix of reviews can even strengthen your reputation, as it shows that you are a genuine and healthy company that has nothing to hide.

6. Increase Brand Awareness

When a user performs a search in an online business directory, it will display a list of relevant results, each with a brief snapshot so that you can decide which one to click on to learn more. This means that even if a user doesn’t click on your listing, they still see your business. Every encounter a person has with your business increases their awareness and familiarity with your brand, which warms them up for further engagement.

7. Boost Your SEO

Search engine optimization (SEO) is the practice of providing your web content in such a way that search engines will favor it and rank it higher in results for applicable searches. A search engine wants to be trusted by its users, so the more information it can obtain from your website, and the more consistent that information is, the better you will rank. Online business listings are a great way to support and supplement your already existing information to give it that extra validation.

8. Show Up on Google

It is possible to get on the first page of Google through SEO practices, but it can take a few months to start seeing results. Online business directory sites, on the other hand, have been around for a while, have high amounts of traffic, and are for the most part trusted by search engines. Since Google likes these characteristics, its first page of search results regularly contain pages from online directories. If you get listed in an online business directory, you have a chance of benefitting from their well-established SEO and showing up on the first page of Google.

Online business directories have immense benefits, and neglecting them can actually hurt your business. So get started today with creating, claiming, and updating your listings online.