Category Archives: Uncategorized

1. Snap to it
On Thursday, Snapchat opened up its fun augmented reality lenses to the masses, allowing developers, creators and brands to make their own 3D animated figures and face-swapping lenses.

While Snapchat and Facebook continue to battle it out over the best features, Snapchat has a big advantage with the massive amount of content created with the app every day.

Snapchat expects 1 trillion photos will be taken using the app this year, equivalent to 31,710 Snaps every second. Yep, every second.

2. Millennial DIYers
Move over, Bob Vila. This Old House, the home makeover TV show hosted by Vila, is making a big push to reach a new group of millennial homeowners.

According to the brand, 40 percent of its multiplatform audience are millennials and it’s launching a new property dubbed House One to reach them. Moreover, digital impressions across all of This Old House’s properties total 65 million.

3. Instagram-worthy brands
Speaking of millennials, they like Instagram. And just like every other highly coveted advertising demographic, they really love when brands reach them through the app. Insert skeptical-face emoji.

According to a survey of 1,000 women conducted by Bustle Digital Group, 81 percent said that social media is the most effective way to reach them. From that group, 40 percent said that Instagram is the best way to reach them.

Another 36 percent of women find brands through websites while 35 percent said that email and online articles help them discover brands.

Click here to read Adweek staff writer Katie Richards’ full rundown on Bustle’s report.

4. Wrestling for views
World Wrestling Entertainment (more commonly referred to as WWE) is getting its own weekly show for Facebook Watch.

While a number of sports organizations are experimenting with programmed shows on Facebook, here’s one stat that shows how big WWE’s audience is: 38 million. That’s how many followers the brand has on its main Facebook page.

For comparison, the NFL’s page has 16 million followers while the NBA counts 34 million followers on its main page.

5. Facebook continues to eat the world
In other Facebook-related news this week, the social giant announced that 17 billion, yes billion, video chats have been sent via Messenger this year, doubling 2016’s numbers. Beyond video, people sent 1.7 billion emojis on a daily basis.

Even while Snapchat, Kik and other messaging apps continue to tout huge messaging numbers, Facebook’s scale is unmatched and will likely only continue to grow.

Here’s more on Facebook’s burgeoning messaging empire.

6. I want my mobile TV
T-Mobile wants a piece of the streaming business. The carrier purchased Layer3this week for a non-disclosed price. According to experts, the deal could in theory layer phone plans and offerings on top of streaming TV.

As more consumers cut the cord, T-Mobile sees a big opportunity to customize streaming. Layer3 offers a skinny bundle of 250 channels that costs $75 a month. The brand is pretty mum on specific details, but it’s not hard to imagine that it will find a way to include Layer3 into phone packages, particularly as T-Mobile continues to fight Verizon and AT&T—both of which are also making a big bet on content and video.

Also this week, Verizon will reportedly pay $2 billion to stream NFL games over the next five years.

7. Bloomberg’s crazy for Twitter
Bloomberg is betting big on Twitter’s 24-hour news cycle with a new program called TicToc.

According to Axios, the publisher is hiring 50 people to staff the ambitious digital effort and will launch with six partnerships on Monday: Goldman Sachs, Infiniti, TD Ameritrade, CA Technologies, AT&T and CME Group. Such partnerships include a steep investment of $1.5 million to $3 million, reported Sara Fischer.

Moreover, Bloomberg Media’s digital advertising revenue has grown 25 percent year over year for 2017 so far, which includes 27 different ad tech products.

8. Facebook and Google aren’t going anywhere
The duopoly’s reign continues to grow tighter.

According to Forrester Research, online ad revenue grew globally by $10.5 billion years over year during the third quarter of 2017. The firm tracked 13 companies’ ad sales including Google, Facebook, Alibaba, Baidu, and Tencent.

The chart below helps explain marketers and publishers’ gripes with Facebook and Google. Along with Alibaba, the three companies control 75 percent of the global online advertising market, making it hard for publishers to increase revenue and difficult for brands who want different advertising options.

Source: Adweek ” 8 Digital Marketing Stats That Grabbed Our Attention”


The heart of every successful business lies in marketing. So, will your business be successful or not – it all depends on the marketing. The things that every good marketing should cover are advertising, promotions, public relations, and sales.

What marketing really does? It is a process in which a service or a product is introduced and then promoted to any potential customers. If you don’t have proper marketing, you can offer the best products in your niche but no one would even hear of it.

So, without marketing, many companies would close because their sales would crash. Now, let’s see why marketing is important in order for your business to be important.

It Gets Your Word Out

If you want your business to be successful, the service or the product you are offering must be known so that you will have potential buyers. If your business is unknown to the community and you don’t have any kind of communication with your customers you need to use marketing strategies to create awareness of your service or product.

Not having proper marketing may cause that potential customers are not aware of any offers your business has to make, and your company can lose the opportunity to expand and become successful. So, if you use marketing to promote your company, it will give you a chance to be discovered by many potential customers.

It Boosts Up Your Sales

2Once you had advertised your service, product or company and got it on the radar, you will need to increase your chances of making a sale. The very second this becomes reality, there is a chance that new customers will spread the word and tell their family and friends about your amazing services or the products they have discovered.

As they spread their word more and more, your sales will slowly increase. So, if you haven’t used marketing strategies, this would have never happened and, without sales, your business will not be successful.

Gives Your Company Reputation

The company’s reputation is one big factor which decides whether your business will be successful or not. Having good marketing helps you build your brand name.

When you set high expectations for your company in the public eye, then your company will stand on a firmer ground. So, when your reputation grows, it will increase your sales and expand your business.

To build a good reputation for your company, you have to actively participate in community programs, have effective communication both internally and externally and offer quality services and products to support your marketing and make your efforts worthwhile.

Gives You Healthy Competition

3Marketing makes room in the marketplace for a little healthy competition. When you present your prices via marketing, it reaches the potential customers but it also reaches other businesses who are selling in the same industry.

Like there are monopoly companies that put the prices they want on certain services and products, there is marketing which generates competition between businesses who are trying to win over customers before their competing company does.

If there wasn’t for this healthy competition, monopoly companies would sell their products and other companies wouldn’t stand a chance in the marketplace. So, marketing enables both small and new business to grow and enter the marketplace.

What to Have in Mind

Even though marketing is very important for every business to be successful, have in mind that it can be very expensive. It may happen that a business can spend almost half of its revenue on marketing in the very first year.

After that, your marketing budget will approximately be 30% and maybe sometimes more. In order for your company to have the best chance of succeeding, the best form of marketing will be to use mixed and different forms of marketing, like website development, print and the broadcast form of advertising, as well as public relations, designing and printing materials and maybe some special events, like trade shows.

I hope that you got the idea why marketing is important for a successful business. It is true that it can cost a lot, but you have to invest in order to gain. So, study this article well and you will see that a good form of marketing can help you attract customers and expand your business

Source: AltusHost “Why Is Marketing Important for a Successful Business”

The advertising and marketing industry has been going through some rapid changes over the last 15 years. The rise of the Internet era has led to a divergence of consumer attention away from traditional forms of media towards more digital forms. While being connected to the Internet via personal computers was a significant shift in and of itself, the increased connectivity that smartphones have enabled is creating an even more dramatic shift as the speed and relevance of ad and marketing campaigns have become increasingly important.

From Traditional to Digital Forms of Media

Back in the summer of 2004 “The Economist magazine published an article describing the changing nature of the advertising and marketing industry, calling the current period “one of the most disorienting periods in its history.” Traditional forms of advertising and marketing are no longer delivering due to the increasing diversity of media and the emergence of new technology, most notably the Internet.

As people spend more of their time going online to shop, be entertained, and seek out a variety of digital information platforms like computers, tablets, and mobile phones, the traditional forms of advertising and marketing such as TV and print forms have been displaced. However, these new digital platforms are not entirely equivalent.

In the early days of Internet usage people would sit down at their desktop computer, log-on to the Internet (usually via dial-up), surf for a period of time, and then log-off and continue on with the rest of their life. This logging-on and logging-off is now a thing of the past. Today, people are connected to the Internet at any time and from anywhere, and it is primarily the smartphone that is responsible for this ubiquitous connectivity. (For more, see: Smartphone Revolution: There’s an ETF For That.)

The Growing Importance of the Smartphone

Smartphone usage is growing fast as 64%—up from 35% in 2011—of Americans own smartphones, and 19% are relying to some extent on their smartphone for Internet access and staying connected. According to eMarketer, 66.5 billion US local search queries were done last year via smartphones which surpasses, for the first time, searches conducted by desktop computers at 65.6 billion. More and more are turning to the smartphone to complete an increasing variety of tasks.

Such tasks include looking up health information, online banking, looking up real estate listings, obtaining job information, looking up government services, educational research, submitting job applications, and obtaining driving directions. This growing number of smartphone users and the increasing number of reasons for using them are having significant effects on both advertising and marketing.

The Smartphone Affect

This shift towards increasing smartphone usage means that advertisers and marketers will have to shift their strategies and campaigns in a more mobile-centric direction. For instance, companies without a mobile-friendly website risk losing valuable exposure on Google Inc.’s

Another important point for marketers and advertisers is the fact that smartphones are not only receivers but also transmitters of information. Smartphones have become huge repositories of information on individual tastes and preferences. This means advertisers and marketers have the ability to be much more specific in their ad and marketing campaigns, and able to offer more relevant messages to different types of groups or individuals.

While this means that consumers are now expecting this increased relevance from brand advertising, it also means that consumers expect relevance when and where it is needed. Consumers are increasingly consulting their smartphones to help them make everyday decisions. For example, 69% of smartphone users look for travel ideas while waiting in a line or for the subway, and 82% of users turn to their phone when deciding whether or not to buy a specific product while standing in the store. In these moments, speed and relevance of advertisement are of utmost importance for brands to make an impression that will influence the decision-making process of potential consumers.

The Bottom Line

Smartphone usage will continue to grow and understand how and when consumers are using them is crucial for companies’ ad and marketing campaigns. As smartphone data collection and analysis technology become more sophisticated, the speed and relevance of ad and marketing campaigns will be significantly more important. If the competing brand can reach consumers with a relevant message at the precise moment when it is needed then they will have made that crucial first impression, and other brands will continually try to play catch up.

Source: Investopedia “How Smartphones Are Changing Advertising & Marketing”

Digital marketing is changing at a meteoric rate, making it more difficult for businesses to keep up with the latest industry standards. In fact, 76% of people think marketing has changed more in the past two years than it did over the previous fifty, which sums the pace of change right now.

So to help put things into context for 2017, here are 20 digital marketing stats and charts to quickly summarise the state of content marketing, as it stands now.

Mobile marketing in 2017

Mobile is no longer the new kid in town; it’s the most common way people access the web. So there are no excuses for failing to meet user expectations across multiple devices in 2017. Sadly, the stats suggest most businesses are still coming up short.

#1: Mobile loading times are way behind the 2-second target. (Marketing Charts, Google)

#2: 85% of mobile advertisers think they’re providing a positive experience; only 47% of users agree. 

#3: Mobile will account for 72% of digital ad spend by 2019.


It’s ten years since the first iPhone was released and the majority of brands are still failing their mobile users. Worse still, most of them don’t even realize they’re doing it but you can guarantee their visitors do. Bloated sites, sloppy code and aggressive advertising are just a few of the bad habits many sites are still guilty of – and we should all know better by now.

Search marketing in 2017

When you talk about change in digital marketing, the search has got to be the most chaotic aspect of it all. Google algorithm updates alone have kept so many marketers awake at night we should be considering a lawsuit but user habits are just as decisive in how we approach search marketing.

#4: 60% of people have started using voice search within the last year. 

#5: The average number of organic results on Google searches has dropped from 10 to 8.5. 

#6: The average world length of content that ranks on the first page of Google results is 1,890 words. 


The age of voice search is very much here but don’t expect it replace displays entirely. Google continues to prioritize its own ads and products over organic listings but text ads don’t exactly fit into voice-only searches. There’s also a lot of demand for visual content while it turns out search engines and users alike have developed a love for long-form written content.

Email marketing in 2017

Despite newer strategies like content and social media marketing getting most of the attention, email remains as one of the most effective ways to generate new leads and get customers back for another purchase. Email is the marketing strategy that refuses to go away – not we’d want it to.

#7: The best time of day to send emails is between 4pm and 8pm.

#8: Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns.

Source: ” 20 Digital Marketing Stats You Need to Know in 2018″ Venture Harbour