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Five tools for audience research on a tiny budget

Lauren Crain When starting out a digital marketing program, you might not yet have a lot of internal data that helps you understand…
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5 Ways to optimize your Facebook Business Page

Did you know that 80 million small and medium sized businesses have a Facebook business page? With those kinds of numbers, how are you…
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How online video empowers people to take action

Online video has long been seen as a tool to build brand awareness. But after looking at video trends on YouTube and speaking…
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4 Spammy SEO Mistakes to Avoid

Many businesses are so eager to get ranked in Google that they over-do it. They use aggressive SEO techniques that ultimately backfire, pushing their website…
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