US MED is committed to providing outstanding care and exceptional service. Through our trained professionals and clinicians, US MED offers a wide range of medical supplies and services.
Challenge
Get leads at a low cost per conversion to improve the ROI (Return on Investment)
Solution
A nationwide Google PPC campaign optimizing the following items on daily/weekly basis
- Keyword match adjustments based on the keywords performance and actual Search Terms that users type
- Ad Scheduling to create custom bids for different times based on their individual performances
- Location adjustments to exclude those that were not producing conversions and increase bid to the best performance locations
- Device adjustments to increase bid on the best performance devices
Results
- We not only reached the targeted cost per lead, but also decreased it even more
- The Conversion rate increased to 35.75%
- The Impression share in the Google Auction is similar or above to our main competitors
0.09% CTR
20% less CPA
272% ROI
Our case studies
Social Media
Paid Search work continues to contribute to our online commercial success. Raising the online…
PPC
This site applies a smart SEO strategy to acquire online clients via long-tail search…
Local Optimization
Currently, 65% of the total traffic on the site and most of the online…
ADA Compliance
55% of sales come from organic search. Search traffic is the biggest revenue source…