Social Media
The Praxis Institute expanding its academic scope into Miami massage school and healthcare programs, and in 1999, the school changed its name to The Praxis Institute.
Challenge
- Get leads from users interested in enrolling in the Praxis programs
- Create user engagement through posts and stories
Solution
- A Social Media lead campaign per program to target audiences by specific interests and locations
- A Social Media engagement campaign
Results
- We got leads and eventually enrollments for all the programs
- More than 13.6k interactions with the client Social Pages
- Brand building
Engagement 90%
Likes +28%
Site traffic +173%
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