SEO / Search Engine Optimization

Vista BMW is a major BMW dealership in South Florida. From the moment you step foot into a showroom or service drive, you can expect full attention to your customer service needs.

Challenge

• Improve ranking in Google within a very competitive industry
• Increase the organic traffic to the website by using keywords that otherwise would have a high cost on a pay per click campaign

Solution

We ran a full SEO campaign for vistabmw.com with an emphasis in non-branded keywords. The strategy included

• Fixing all technical errors to make the website fully crawlable by search engines and guarantee a good user experience.
• Implement on-page optimizations to increase the chances of ranking with specific and competitive keywords.
• Follow a well-structured Inbound Links Strategy to create quality links to the website that increase its popularity, brand awareness, authority for the topic, and referral traffic.
• Measure results and keep optimizing to improve achievements and be compliant with the Google new algorithm releases.

Results

• The Organic Traffic increased by 80%
• Strong presence in Google search results with 11K keywords and an estimated traffic value of $126K
• Competitive keywords ranked in the Google Top 10