Social Media Marketing

The Praxis Institute expanding its academic scope into Miami massage school and healthcare programs, and in 1999, the school changed its name to The Praxis Institute.

Challenge

• Get leads from users interested in enrolling in the Praxis programs
• Create user engagement through posts and stories

Solution

• A Social Media lead campaign per program to target audiences by specific interests and locations
• A Social Media engagement campaign

Results

• We got leads and eventually enrollments for all the programs
• More than 13.6k interactions with the client Social Pages
• Brand building