Tool Description
Google Toolbar Many useful features, including its SEO tools. You can view the cached snapshot of a web page, determine a page’s PageRank, and also check its back-links.
Keyword Selector Tool Part of Yahoo’s Search Marketing program and very useful for building keyword lists. Insert a key-phrase and it will return related key-phrases and the number of searches on Yahoo for the previous month.
Keyword Research Tool A very cool key-phrase research tool.
Rank Checker Tells you how your site ranks in Google.
Site Report Card Provides an overall view of how your site is doing.
Google Trends Look at key-phrase trends over time.

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