LEARNING CENTER
- Why SEM
- What is SEM
- How do Search Engines Work
- What Is Spidering
- What is SEO
- Understanding SEO
- SE Friendly Site
- Myths & Facts
- Marketing Your Site
- Search Engine Optimization Tools
- Why use SEO Firm
- Choosing SEO Firm
- Prospecting / Sales
- Google Business
- Local Scan
- Website Audit
- Competitive Audit
- SEO Audit Tool
- Technology Upgrade
- Monthly Checkup Digital Strategy
- Google Marketing Grant for Business Websites
- Valentine Specials
- Marketing grant for Audit & Fixes
- 14 Days Transformation
Need to know
| Myth | Fact |
|---|---|
| Meta-tags are what search engines use to rank websites. | Search engines used to use Meta-tags to rank sites – search engines now use 100’s of variables including title tags, content, freshness of content, key phrase density and links. Meta-tags have little if any influence on rankings. |
| Hidden text, and other ways of hiding content are good ways to increase key phrase density on a website. | Any tricks including hidden text to attempt to increase rankings may work in the short term. However, search engines employ filters to clean out sites using “spammy” techniques and in some cases may ban sites that us tricks. |
| If you build it they will come. | If you just build and launch a site, the vast majority of the time it will not rank and will not receive traffic. A site needs to be built in a search engine friendly manner, and then once launched a complete Internet marketing campaign needs to be implemented including optimization, paid search marketing, linking and more. Competing websites are probably already using a marketing campaign, so a site without a campaign will be left with little or no traffic. |
| Analytics is Free. | Yes Google Analytics is free, but setting up an account, implementing the code correctly, building filters and profiles, creating custom reports, providing support, and more takes time and more importantly expertise. If you want to ensure that the data you are reviewing is complete and a true representation of what is happening on your site you should be using a Certified Google Analytics Consultant. In addition once you have the data, what does it mean and what should you do with it, are questions that are better answered by seasoned Internet Marketers. |
| Website-designers should know how to rank websites. | Website-designers know how to create aesthetically pleasing websites – they want the website to look good. Many designers do not have the time, expertise or interest to be knowledgeable about Internet marketing techniques. Internet marketers are concerned with driving traffic to sites and ROI – designers are concerned with creating attractive sites. |
To learn more about an Internet Solution that really works for your business, use the form on “Contact Us” page to secure a free one-on-one consultation session- to help your business gain full benefit from a web presence.
